CMA Market and Behavioural Research Lot 1 (Qualitative research), Lot 4 (Secondary Research) only

Contract to procure a suppliers for market and behavioural research with consumers and businesses across the CMA's casework, including in digital markets/wider markets, mergers, and consumer protection cases.

Variation 1 exercises the first one-year extension option, extending the contract end date from 12 November 2026 to 12 November 2027. The maximum total commitment has increased from £330,000 to £530,000 excluding VAT. The contract value is a maximum contractual limit and does not represent a commitment by the CMA to commission any minimum level of services. All other contract terms remain unchanged.