BTA2177 - Analytics 360 with GA4 Properties

Authority: British Tourist Authority t/a VisitBritain/VisitEngland

Call-off from a framework agreement

CPV: Data analysis services (72316000)

Published contract value£116,100Exc. VAT

Contract ends 29 Feb 2028

Awarded to Merkle

Contract starts 15 Feb 2026

What is being bought

Published requirement description

Web data analytics. Direct Award process via CCS G-Cloud 14 Framework. RM1557.14

Framework cited in notice: G-Cloud 14 · RM1557.14
Procedure: Call-off from a framework agreement
Buyer reference: CF-0023400D4L000000DloEUAS
Category: Services
Tender status: Complete
Award status: Active
Suitable for SMEs: No
Suitable for voluntary, community and social enterprises: No
Tender deadline: 20 Oct 2025, 17:00 BST
Procurement method: Selective
Item 1: Delivery locations as published: B2 4AJ; British Oversea Territories; Channel Islands; Europe; Isle of Man; Rest of the World; United Kingdom

Published dates

British Tourist Authority t/a VisitBritain/VisitEnglandContracting authority 4th Floor, Victoria Square House, Victoria Square, Birmingham, B2 4AJ, GBContact name, email

MerkleSupplier 10 Triton Street, Regents Place, London, NW1 3BF
Business size
Large

Official links; attachments are not copied

Notices published for this procedure

Awarded contract notice on Contracts Finder awardAward noticeen27 Aug 2026, 10:59 BST

Source: Contracts Finder
Notice language: en
Release reference: ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f-2026-08-27T10:59:28+01:00
Published: 5 Mar 2026
Latest update: 27 Aug 2026
Procedure reference: ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f
Contract reference: ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f-2