2023-638 Media Evaluation

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development.

research (including qualitative communications development work and pre-testing) and

communications evaluations.

It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our

campaigns are as strong as possible and have met KPI's. The successful supplier will be

required to help AHDB to evaluate our communications, but also help us to develop and

optimise winning creative campaigns, as well as ensuring value for money for levy payers

is provided.

AHDB has two main campaign which represent the majority of its marketing spend. It likely

that it is solely these two campaigns which will utilise this type of the evaluation and creative

testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your

family for less.