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Official procurement procedure

Cymru Wales Brand - Nation Marketing

No classification published
Location not published
Official notice
Published value
£100,000,000
Submission deadline 12 Mar 2026, 12:00 GMT
Lots published3
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Llywodraeth Cymru / Welsh Government: "Cymru Wales Brand - Nation Marketing ". Published status: complete. Published value: £100,000,000. 3 published lots. Recorded submission deadline: 12 Mar 2026, 12:00 GMT. See the official notice for participation instructions.
Contracting AuthorityLlywodraeth Cymru / Welsh GovernmentScope & CategoriesNot publishedSubmission Window
Closed
12 Mar 2026, 12:00 GMT
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£100,000,000
Bidder Intelligence · Authority Profile: Llywodraeth Cymru / Welsh Government
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Llywodraeth Cymru / Welsh Government. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.7Bids / Report
15.8% of reports have one bid
Supplier ConcentrationHigh Concentration
royal mailTop vendor: 78.3% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 179 active published awards; 19 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
royal mail1 win£11,200,000
Political Engagement1 win£2,000,000
Children North East1 win£799,867
Sglein1 win£180,000
Down to Earth Project1 win£126,500
Procedure terms
Contracting AuthorityLlywodraeth Cymru / Welsh Government
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published7 Aug 2026, 15:49 BST
Last source update7 Aug 2026, 15:49 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-051dd6
What is being bought
Notice confirming award following recent procurement of brand marketing services
What changed
From the official release history
  1. Official notice release published
    7 Aug 2026, 15:49 BST
  2. Official notice release published
    22 Jun 2026, 16:38 BST
  3. tender value changed
    5 Jun 2026, 16:23 BST
  4. Status changed to complete
    5 Jun 2026, 16:23 BST
  5. Official notice release published
    5 Jun 2026, 16:23 BST
  6. Submission deadline changed to published date
    5 Jun 2026, 16:23 BST
  7. Status changed to active
    12 Feb 2026, 15:12 GMT
  8. Official notice release published
    12 Feb 2026, 15:12 GMT
  9. Submission deadline changed to 12 Mar 2026, 12:00 GMT
    12 Feb 2026, 15:12 GMT
  10. Published value updated to £100,000,000
    19 Aug 2025, 11:26 BST
  11. Official notice release published
    19 Aug 2025, 11:26 BST
  12. Status changed to planned
    22 May 2025, 13:50 BST
  13. Official notice release published
    22 May 2025, 13:50 BST
  14. Buyer information updated
    22 May 2025, 13:50 BST
Lots and requirements (3)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    7 Aug 2026, 15:49 BST
  2. Submission deadline
    12 Mar 2026, 12:00 GMT
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Award active
    Not published · Not published
  6. Award active
    Not published · Not published
  7. Award active
    Not published · Not published
  8. Award active
    Not published · Not published
  9. Award active
    Not published · Not published
  10. Contract active
    Signed 1 Jul 2026, 00:00 BST · £39,333,333
  11. Contract active
    Signed 1 Jul 2026, 00:00 BST · £39,333,333
  12. Contract active
    Signed 1 Jul 2026, 00:00 BST · £4,000,000
  13. Contract active
    Signed 1 Jul 2026, 00:00 BST · £4,000,000
  14. Contract active
    Signed 1 Jul 2026, 00:00 BST · £4,000,000
  15. Contract active
    Signed 1 Jul 2026, 00:00 BST · £4,000,000
  16. Contract active
    Signed 1 Jul 2026, 00:00 BST · £4,000,000
Commercial outcome and competition
Awards
Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members)
Not published · Not published · active
Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group
Not published · Not published · active
ALAW CYF
Not published · Not published · active
ATEBOL CYFYNGEDIG
Not published · Not published · active
BOOM CYMRU TV LTD
Not published · Not published · active
STORM AND SHELTER LTD
Not published · Not published · active
WORKING WORD
Not published · Not published · active
Contracts
Brand, Campaign Creative Delivery
£39,333,333 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Cymru Wales Digital Delivery
£39,333,333 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Brand Media Production (Alaw)
£4,000,000 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Brand Media Production (Atebol)
£4,000,000 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Brand Media Production (Boom Cymru)
£4,000,000 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Brand Media Production (Storm & Shelter)
£4,000,000 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Brand Media Production (Working Word)
£4,000,000 · signed 1 Jul 2026, 00:00 BST · active
Contract period: 2 Jul 2026, 00:00 BST — 1 Jul 2029, 23:59 BST
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Llywodraeth Cymru / Welsh Government

Contracting authority GB-PPON-PQYQ-3841-BHTP
View buyer profile

  • Llywodraeth Cymru / Welsh Government
    buyer

    GB-PPON: PQYQ-3841-BHTP
    Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, UKL22, CF10 3NQ, GB
    CPSProcurementAdvice@gov.wales

  • ALAW CYF
    supplier

    GB-PPON: PJDW-4965-HNHH
    Plas Isaf, Ruthin, UKL13, LL15 1UH, GB
    hi@alaw.cymru

  • ATEBOL CYFYNGEDIG
    supplier

    GB-PPON: PRVQ-5739-ZYVM
    Adeiladau'r Fagwyr Llandre, Aberystwyth, UKL14, SY24 5AQ, GB
    owain@atebol.com

  • BOOM CYMRU TV LTD
    supplier

    GB-PPON: PHNR-8249-VZBP
    Gloworks, Cardiff, UKL22, CF10 4GA, GB
    ymholiadau@boomcymru.co.uk

  • Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members)
    supplier

    GB-PPON: PYZW-1928-NTLD
    1st Floor, Park House, Greyfriars Road, Cardiff, UKL22, CF103AF, GB
    info@wearecowshed.co.uk

  • Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group
    supplier

    GB-PPON: PWXT-4982-RRTN
    Wharton Place, 13 Wharton Street, Cardiff, UKL22, CF101GS, GB
    enquiries@golleyslater.co.uk

  • STORM AND SHELTER LTD
    supplier

    GB-PPON: PJNG-9354-ZWGJ
    36 Park Place, Cardiff, UKL22, CF10 3BB, GB
    hello@stormandshelter.com

  • WORKING WORD
    supplier

    GB-PPON: PCXD-9623-QWXY
    Unit 2 Sovereign Quay, Havannah Street, Cardiff, UKL22, CF105SF, GB
    daniel.tyte@workingword.co.uk
Documents (1)
Official links; attachments are not copied

  • Not published

    tender
    conflictOfInterest
Related procedures (0)
No data
No related procedures published