---
ocid: "ocds-h6vhtk-037592"
title: "TFL 96033 - TfL Brand Licensing & Development"
url: "https://tenderline.uk/tenders/tfl-96033-tfl-brand-licensing-development-ocds-h6vhtk-037592"
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value_amount: null
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buyer_name: "Transport for London"
buyer_id: "GB-PPON-PHMT-6197-NWNZ"
cpv: ["79342000", "79342200", "79413000"]
delivery_location: "UK, UKI"
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# TFL 96033 - TfL Brand Licensing & Development

Source: [Tenderline](https://tenderline.uk/tenders/tfl-96033-tfl-brand-licensing-development-ocds-h6vhtk-037592). UK public procurement intelligence compiled from official UK procurement notices.

> **Tenderline Executive Summary:** Transport for London: "TFL 96033 - TfL Brand Licensing & Development". Published status: complete. Published Value: Value not published. 1 published lot. Recorded submission deadline: 5 Dec 2022, 12:00 GMT. Published submission portal: procontract.due-north.com.

## Key Information
- **Status:** COMPLETE (the published submission deadline has passed)
- **Buyer:** [Transport for London](https://tenderline.uk/buyers/transport-for-london-coh-01900907)
- **Published Value:** Value not published (currency not published)
- **Submission Deadline:** 5 December 2022 at 12:00 GMT
- **Lots:** 1
- **Procurement Method:** Open procedure
- **Main Category:** services
- **Classifications (CPV):** Advertising and marketing services, Marketing management consultancy services, Marketing services, Promotional services
- **Delivery Location:** UK, UKI
- **Legal Basis:** CELEX 32014L0024
- **OCID:** `ocds-h6vhtk-037592`

## Before you bid
Deciding whether to bid? The Tenderline page for this tender carries the competition and buyer analysis this notice does not:

- **Expected competition:** how many bids lots like this attract, from past awards in the same market.
- **Who could compete:** suppliers who have won similar work, and who holds the current contract.
- **Buyer track record:** earlier work for this buyer, its unexpired awards, and how its awards compared with its estimates.
- **Price forecast:** the commercial price range for each lot, with the middle 50% of comparable awards.

- **What it takes to win:** selection and award criteria, lot by lot.
- **Contract history:** what this tender replaces, and every notice in the procedure.

[Open the competition and buyer analysis](https://tenderline.uk/tenders/tfl-96033-tfl-brand-licensing-development-ocds-h6vhtk-037592#tl-md)

## Submission
- **Submission Platform:** [procontract.due-north.com](/out?url=https%3A%2F%2Fprocontract.due-north.com%2FAdvert%2FIndex%3FadvertId%3D8e19dba9-7149-ed11-811a-005056b64545)
- **How to bid:** https://tenderline.uk/tenders/tfl-96033-tfl-brand-licensing-development-ocds-h6vhtk-037592#participate

## Description
This is a concession contract. Therefore actual revenue is not known until contract years have concluded and actual revenue is known. Therefore the value is an estimate which is why there is a range from £7,875,562 to £15,000,000.
Transport for London has awarded this contract for an Agency to manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its intellectual property across varied ranges of consumer products in the UK (non-exclusively) and Internationally (exclusively).
The agency appointed will build on TfL's current licensing programme to keep our current momentum building. TfL is 'the London Brand' and the agency will continue to push this brand story into further product categories and consumer markets.

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** complete
- **CPV codes:** 79342000, 79342200, 79413000
- **Delivery regions:** UK, UKI

- **Description:** This is for the delivery of Transport Trading Limited's Brand Licensing and Development contract. IMG will manage and develop TfL's Brand Licensing programme - which is the commercialisation of the TfL brand and its Intellectual Property (IP) across ...

- **Options published:** yes

## Awards & Winning Suppliers (1)
- **Award:** TFL 96033 - TfL Brand Licensing & Development (active)
  - Award id: `006700-2023-1`
  - Supplier(s): **International Management Group**
  - Supplier identifiers: `GB-FTS-108756`

## Contracts (1)
- **Contract:** TFL 96033 - TfL Brand Licensing & Development (active)

  - Signed Date: 09/02/2023

## Provenance and Official Sources
- **Official Notice:** [Find a Tender notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F006700-2023)
- **Last Source Update:** 2023-03-08T10:41:30.000Z
- **This document generated:** 2026-10-27T20:22:38.541Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-037592