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Official procurement procedure

Brand Proposition Hybrid News

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: The University Of Kent: "Brand Proposition Hybrid News". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityThe University Of KentScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: The University Of Kent
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for The University Of Kent. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
8.6Bids / Report
0% of reports have one bid
Supplier ConcentrationModerate Concentration
HYBRID NEWS LIMITEDTop vendor: 29.2% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 84 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
HYBRID NEWS LIMITED3 wins£2,850,000
Shanghai GLJ Education Technology Co., Ltd1 win£733,694
IAN WILLIAMS LIMITED1 win£613,997
J C & E LIMITED1 win£405,000
PEEL ROLEPLAY LIMITED1 win£376,700
Procedure terms
Contracting AuthorityThe University Of Kent
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published10 Feb 2026, 13:03 GMT
Last source update10 Feb 2026, 13:03 GMT
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-064bfa
What is being bought
Refined brand proposition and narrative, including vision/mission statement and key, messages/ proof points, Differentiation analysis, Testing of messaging themes and proof points, Brand story and messaging framework, Visual articulation and identity evolution, Audit of existing brand content and materials, Implementation Guidance & Recommendations, Brand Guidelines including Tone-of-Voice guidance, Internal stakeholder communications pack & Onboarding Support
What changed
From the official release history
  1. Official notice release published
    10 Feb 2026, 13:03 GMT
  2. Status changed to complete
    10 Feb 2026, 10:27 GMT
  3. Official notice release published
    10 Feb 2026, 10:27 GMT
  4. Buyer information updated
    10 Feb 2026, 10:27 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    10 Feb 2026, 13:03 GMT
  2. Award active
    23 Jan 2026, 00:00 GMT · £150,000
Commercial outcome and competition
Awards
HYBRID NEWS LIMITED
£150,000 · 23 Jan 2026, 00:00 GMT · active
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

The University Of Kent

Contracting authority GB-UKPRN-10007150
View buyer profile

  • The University Of Kent
    buyer

    GB-PPON: PDYN-9654-JPQJ · GB-UKPRN: 10007150
    The Registry,, Canterbury, UKJ44, CT2 7NZ, GB
    procurement@kent.ac.uk

  • HYBRID NEWS LIMITED
    supplier

    GB-COH: 06993551 · GB-PPON: PCJL-7563-YRGZ
    46-48 Queen Charlotte Street, Bristol, UKK11, BS1 4HX, GB
    bids@hybrid.co
Award and contract changes
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published