← Back to search results

AwardedFind a Tender · award

2025-768 Representation in the Netherlands principally covering Beef and Lamb markets

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD →

View official notice ↗Official source

BuyerAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
StatusAwarded
Deadline19 Jan 2026
Value£566,666
Published13 Mar 2026

What is being bought

The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities • Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . • Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs. Contract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

2025-768 Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB

Statusactive
Value£425,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05e897
Latest release ID022914-2026
Latest release timestampFri Mar 13 2026 11:59:28 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/076957-2025
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
13 Mar 2026award, contract022914-2026
20 Feb 2026award, contract015525-2026
25 Nov 2025tender076957-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "022914-2026",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2026-03-13T11:59:28Z",
  "ocid": "ocds-h6vhtk-05e897",
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "awards": [
    {
      "id": "2",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "NL",
              "country": "NL",
              "countryName": "Netherlands"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79342000",
              "scheme": "CPV",
              "description": "Marketing services"
            }
          ]
        }
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-PPON-PRRG-4956-JPNT",
          "name": "Green Seed Netherlands"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "mainProcurementCategory": "services"
    }
  ],
  "tender": {
    "id": "2025-768",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "2025-768 Representation in the Netherlands principally covering Beef and Lamb markets",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "The AHDB representative requirements for the selected markets include, but not limited to:\n• Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. \n• Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.  As appropriate, work jointly with these contacts to successfully deliver promotional activities \n• Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . \n• Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs.\nContract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PBHX-8363-MBBV",
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG13",
        "country": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park"
      },
      "details": {
        "url": "https://defra-family.force.com/s/Welcome",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    },
    {
      "id": "GB-PPON-PRRG-4956-JPNT",
      "name": "Green Seed Netherlands",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "NL",
        "country": "NL",
        "locality": "Amersfoort",
        "postalCode": "36 3821 AD",
        "countryName": "Netherlands",
        "streetAddress": "B.V, of Printerweg"
      },
      "details": {
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "PRRG-4956-JPNT",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "jschilder@greenseedgroup.nl"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "2",
      "title": "2025-768 Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB",
      "value": {
        "amount": 425000,
        "currency": "GBP",
        "amountGross": 510000
      },
      "period": {
        "endDate": "2028-03-31T23:59:59+01:00",
        "startDate": "2026-04-01T00:00:00+01:00",
        "maxExtentDate": "2030-03-31T23:59:59+01:00"
      },
      "status": "active",
      "awardID": "2",
      "renewal": {
        "description": "1+1"
      },
      "documents": [
        {
          "id": "022914-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/022914-2026",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "datePublished": "2026-03-13T11:59:28Z"
        }
      ],
      "dateSigned": "2026-03-12T00:00:00Z",
      "hasRenewal": true,
      "aboveThreshold": true,
      "noAgreedMetricsRationale": "Under £5 million and therefore not required"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (3 releases)
13 Mar 2026 · 022914-2026 · award, contract
{
  "id": "022914-2026",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2026-03-13T11:59:28Z",
  "ocid": "ocds-h6vhtk-05e897",
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "awards": [
    {
      "id": "2",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "NL",
              "country": "NL",
              "countryName": "Netherlands"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79342000",
              "scheme": "CPV",
              "description": "Marketing services"
            }
          ]
        }
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-PPON-PRRG-4956-JPNT",
          "name": "Green Seed Netherlands"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "mainProcurementCategory": "services"
    }
  ],
  "tender": {
    "id": "2025-768",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "2025-768 Representation in the Netherlands principally covering Beef and Lamb markets",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "The AHDB representative requirements for the selected markets include, but not limited to:\n• Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. \n• Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.  As appropriate, work jointly with these contacts to successfully deliver promotional activities \n• Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . \n• Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs.\nContract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PBHX-8363-MBBV",
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG13",
        "country": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park"
      },
      "details": {
        "url": "https://defra-family.force.com/s/Welcome",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    },
    {
      "id": "GB-PPON-PRRG-4956-JPNT",
      "name": "Green Seed Netherlands",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "NL",
        "country": "NL",
        "locality": "Amersfoort",
        "postalCode": "36 3821 AD",
        "countryName": "Netherlands",
        "streetAddress": "B.V, of Printerweg"
      },
      "details": {
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "PRRG-4956-JPNT",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "jschilder@greenseedgroup.nl"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "2",
      "title": "2025-768 Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB",
      "value": {
        "amount": 425000,
        "currency": "GBP",
        "amountGross": 510000
      },
      "period": {
        "endDate": "2028-03-31T23:59:59+01:00",
        "startDate": "2026-04-01T00:00:00+01:00",
        "maxExtentDate": "2030-03-31T23:59:59+01:00"
      },
      "status": "active",
      "awardID": "2",
      "renewal": {
        "description": "1+1"
      },
      "documents": [
        {
          "id": "022914-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/022914-2026",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "datePublished": "2026-03-13T11:59:28Z"
        }
      ],
      "dateSigned": "2026-03-12T00:00:00Z",
      "hasRenewal": true,
      "aboveThreshold": true,
      "noAgreedMetricsRationale": "Under £5 million and therefore not required"
    }
  ],
  "initiationType": "tender"
}
20 Feb 2026 · 015525-2026 · award, contract
{
  "id": "015525-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 1,
        "measure": "finalStageBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 1,
        "measure": "smeFinalStageBids",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 0,
        "measure": "vcseFinalStageBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-02-20T10:06:16Z",
  "ocid": "ocds-h6vhtk-05e897",
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "awards": [
    {
      "id": "1",
      "date": "2026-02-20T00:00:00Z",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "NL",
              "country": "NL",
              "countryName": "Netherlands"
            },
            {
              "region": "NL1",
              "country": "NL",
              "countryName": "Netherlands"
            },
            {
              "region": "NL2",
              "country": "NL",
              "countryName": "Netherlands"
            },
            {
              "region": "NL3",
              "country": "NL",
              "countryName": "Netherlands"
            },
            {
              "region": "NL4",
              "country": "NL",
              "countryName": "Netherlands"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79342000",
              "scheme": "CPV",
              "description": "Marketing services"
            }
          ]
        }
      ],
      "title": "Netherlands representative for beef and lamb markets on behalf of AHDB",
      "value": {
        "amount": 425000,
        "currency": "GBP",
        "amountGross": 510000
      },
      "status": "pending",
      "renewal": {
        "description": "1+1"
      },
      "documents": [
        {
          "id": "015525-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/015525-2026",
          "format": "text/html",
          "noticeType": "UK6",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "datePublished": "2026-02-20T10:06:16Z"
        }
      ],
      "suppliers": [
        {
          "id": "GB-PPON-PRRG-4956-JPNT",
          "name": "Green Seed The Netherlands"
        }
      ],
      "hasRenewal": true,
      "milestones": [
        {
          "id": "1",
          "type": "futureSignatureDate",
          "status": "scheduled",
          "dueDate": "2026-03-05T23:59:59Z"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2027-03-31T23:59:59+01:00",
        "startDate": "2026-04-01T00:00:00+01:00",
        "maxExtentDate": "2029-01-25T23:59:59Z"
      },
      "standstillPeriod": {
        "endDate": "2026-03-03T23:59:59+00:00"
      },
      "mainProcurementCategory": "services",
      "assessmentSummariesDateSent": "2026-02-20T00:00:00Z"
    }
  ],
  "tender": {
    "id": "2025-768",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "Netherlands representative for beef and lamb markets on behalf of AHDB",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "AHDB were seeking a representative/agent to represent  AHDB in the Netherlands for beef and lamb markets. The AHDB representative requirements for the selected markets include, but not limited to: \n• Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. \n• Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.  As appropriate, work jointly with these contacts to successfully deliver promotional activities \n• Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . \n• Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager).  The yearly plan must be aligned to AHDB’s financial year (April to March) and normally produced  in Q3 and agreed in Q4 of the previous financial year \nThe contract is for an initial 2 year period with options to extend by 1+1.\nStarting date of contract is 1st April 2026",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PBHX-8363-MBBV",
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG13",
        "country": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park"
      },
      "details": {
        "url": "https://defra-family.force.com/s/Welcome",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    },
    {
      "id": "GB-PPON-PRRG-4956-JPNT",
      "name": "Green Seed The Netherlands",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "NL",
        "country": "NL",
        "locality": "Amersfoort",
        "postalCode": "3821 AD",
        "countryName": "Netherlands",
        "streetAddress": "Printerweg 37"
      },
      "details": {
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "PRRG-4956-JPNT",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "jschilder@greenseedgroup.nl"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
25 Nov 2025 · 076957-2025 · tender
{
  "id": "076957-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-11-25T15:27:15Z",
  "ocid": "ocds-h6vhtk-05e897",
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "tender": {
    "id": "2035-768",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 566666,
          "currency": "GBP",
          "amountGross": 680000
        },
        "status": "active",
        "renewal": {
          "description": "1+1"
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical/Quality & Price",
              "type": "quality",
              "numbers": [
                {
                  "number": 75,
                  "weight": "percentageExact"
                }
              ],
              "description": "Quality/Technical 75%\nCost 25%"
            },
            {
              "name": "Price",
              "type": "price",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "description": "25% Price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-03-31T23:59:59+01:00",
          "startDate": "2026-04-01T00:00:00+01:00",
          "maxExtentDate": "2030-03-31T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "NL",
            "country": "NL",
            "countryName": "Netherlands"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB",
    "value": {
      "amount": 566666,
      "currency": "GBP",
      "amountGross": 680000
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "076957-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/076957-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-11-25T15:27:15Z"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "recurrence": {
      "dates": [
        {
          "startDate": "2029-11-01T23:59:59Z"
        }
      ]
    },
    "awardPeriod": {
      "endDate": "2026-02-17T23:59:59Z"
    },
    "description": "The AHDB representative requirements for the selected markets include, but not limited to:\n• Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n• Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers.\n• Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.\nAs appropriate, work jointly with these contacts to successfully deliver promotional activities .\nInitial 2 year contract with options of 1+1 extensions\nClosing date is NOON 19th Jan 2026.\nEstimated cost £170k (VAT inclusive) per annum.\ne-Sourcing portal is https://defra-family.force.com/s/Welcome",
    "tenderPeriod": {
      "endDate": "2026-01-19T12:00:00Z"
    },
    "enquiryPeriod": {
      "endDate": "2026-01-12T12:00:00Z"
    },
    "hasRecurrence": true,
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://defra-family.force.com/s/Welcome",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PBHX-8363-MBBV",
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG13",
        "country": "GB",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "countryName": "United Kingdom",
        "streetAddress": "Middlemarch Business Park"
      },
      "details": {
        "url": "https://defra-family.force.com/s/Welcome",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Sarah Waters",
        "email": "procurement@ahdb.org.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}