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AwardedFind a Tender · award

DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN

Buyer: Department of Agriculture, Environment and Rural Affairs →

View official notice ↗Official source

BuyerDepartment of Agriculture, Environment and Rural Affairs
StatusAwarded
Deadline8 Dec 2025
Value£450,000
Published16 Jan 2026

What is being bought

The Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred to as 'the Buyer', wishes to appoint a Supplier to deliver advertising and related services for campaign advertising. The primary purpose of this campaign is to help Lough Neagh to recover and to help improve the quality of other water bodies, including rivers, lakes and coastal water, (source to sea) across Northern Ireland. The campaign will provide information on the steps that we can all take to improve water quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN

Statusactive
Value£450,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05dc9e
Latest release ID003725-2026
Latest release timestampFri Jan 16 2026 09:38:18 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/071964-2025
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
16 Jan 2026award, contract003725-2026
19 Dec 2025award, contract084814-2025
7 Nov 2025tender071964-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
16 Jan 2026 · 003725-2026 · award, contract
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19 Dec 2025 · 084814-2025 · award, contract
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7 Nov 2025 · 071964-2025 · tender
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              "name": "AC1 - Strategic Solution",
              "type": "quality",
              "description": "Tenderers must:\n•\tProvide a strategic solution to requirements of the specification, including identifying the key issues and challenges and how these would be handled. \n•\tProvide learnings from previous campaigns from the public or private sectors, or a combination of both, within the last 3 years and highlight new insights and how these will assist with the challenges of the campaign."
            },
            {
              "name": "AC2 - Media Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "Tenderers must:\nOutline the Media Strategy including.\n1.\tAn analysis of the target audience’s media consumption.\n2.\tA rationale for the media proposed and timings, including how each media can influence the target audience’s behaviour and help meet the campaign objectives. \n3.\tProvide a detailed media plan based on the campaign budget. \nThe media strategy and media plan will be assessed by the media chosen and not the media cost.\nAll evidence/rationale presented in proposals must be clearly backed up by relevant research and these research sources must be clearly cited. When using media channel analysis tools, tenderers must include an explanation of how conclusions were reached, including what parameters were used.\nResponse to this criterion must not exceed 5 A4 pages plus 1 x A3 Media Plan. Arial font size 12 and single line spacing must be used.  The response must be submitted in a word document and portrait orientation except for the media plan which can be submitted in a landscape spreadsheet format. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified.\nThe media plan should demonstrate gross costs for all proposed media with adjustments for rebates and levies to then give a final cost to the Buyer i.e. no further rebates are outstanding to be applied to the campaign."
            },
            {
              "name": "AC3 - Key Personnel Experience",
              "type": "quality",
              "description": "Key Personnel Experience\nTenderers must demonstrate, by way of example(s) achieved in the last 3 years, experience of the proposed team of Key Personnel who will be assigned to deliver this requirement upon Contract award. For the purpose of the tender submission please provide details for the following roles or equivalent positions of staff who will be working on this campaign.\n-\tAccount Manager\n-\tCreative Director\n-\tMedia Director\n-\tDigital Director\n-\tDigital Media Lead\n-\tSenior Designer\n-\tCopywriter\nEach key individual must provide an example to demonstrate that they have delivered advertising campaigns of a similar scale, with challenges such as those detailed in the brief \nFor each individual the example provided must include:\n1.\tJob title/ grade of team member.\n2.\tThe project/ programme title, details and value.\n3.\tStart and end date (Month/Year) of project/ programme.\n4.\tThe individual’s roles and responsibilities within that project/ programme including methodology used.\n5.\tEvidence of the work carried out (Webpage, online articles etc).\nExamples should focus on individual input as opposed to programme delivery.\nTenderers must note that the names of any individuals must not be stipulated within the criterion response. \nThe grades or project roles will suffice. Names should be included within the Pricing Schedule, where the grade or project role must correspond to the individuals proposed in response to this criterion.\nResponse to this criterion must not exceed one side of an A4 page per individual. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified. \nTenderers should note that ‘within the last 3 years’ refers to within 3 years from the time-limit for receipt of tenders or requests to participate."
            },
            {
              "name": "AC4 - Proposals for research and evaluation",
              "type": "quality",
              "description": "Tenderers are required to provide one research outline methodology commensurate to the budget. All research proposals received must be supplied along with a recommendation and rationale on the best way forward. \nTenderers should address. \n•\tBenchmarking\n•\tTracking\nResponse to this criterion must not exceed 2 A4 pages. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references.  All information must be included in the page limits specified."
            },
            {
              "name": "AC5 - Total Campaign Delivery Cost",
              "type": "cost"
            },
            {
              "name": "AC6 - Average Hourly Rate",
              "type": "cost"
            }
          ],
          "weightingDescription": "70 percent quality and 30 percent cost"
        },
        "contractPeriod": {
          "endDate": "2027-04-30T23:59:59+01:00",
          "startDate": "2026-01-14T00:00:00+00:00",
          "maxExtentDate": "2028-04-30T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "economic",
              "description": "Not Applicable "
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKN",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN",
    "value": {
      "amount": 450000,
      "currency": "GBP",
      "amountGross": 540000
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "071964-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/071964-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-11-07T11:37:32Z"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2026-01-12T23:59:59+00:00"
    },
    "description": "The Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred to as ‘the Buyer’, wishes to appoint a Supplier to deliver advertising and related services for campaign advertising. The primary purpose of this campaign is to help Lough Neagh to recover and to help improve the quality of other water bodies, including rivers, lakes and coastal water, (source to sea) across Northern Ireland. \nThe campaign will provide information on the steps that we can all take to improve water quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus.",
    "tenderPeriod": {
      "endDate": "2025-12-08T15:00:00+00:00"
    },
    "enquiryPeriod": {
      "endDate": "2025-12-01T15:00:00+00:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Tenders must be submitted on etenders.ni.gov.uk\nhttps://etendersni.gov.uk/epps/home.do ",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PLDR-5748-GBBJ",
      "name": "Department of Agriculture, Environment and Rural Affairs",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "countryName": "United Kingdom",
        "streetAddress": "303 Airport Road"
      },
      "details": {
        "url": "https://www.daera-ni.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Northern Irish devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PLDR-5748-GBBJ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "SSDAdmin.CPD@finance-ni.gov.uk"
      }
    },
    {
      "id": "GB-PPON-PVWG-8426-YWXV",
      "name": "CPD - Supplies & Service Division",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT3 9HB",
        "countryName": "United Kingdom",
        "streetAddress": "303 Airport Rd W"
      },
      "details": {
        "url": "https://www.finance-ni.gov.uk/topics/procurement"
      },
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "roleDetails": "Construction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}