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AwardedFind a Tender · award

Digital Marketing Services

Buyer: Liverpool John Moores University →

View official notice ↗Official source

BuyerLiverpool John Moores University
StatusAwarded
Deadline28 Jan 2026
Value£2,000,000
Published17 Mar 2026

What is being bought

This is the award notice The cost of winning bidder has been assessed on the cost of their service against a £400k per annum budget over a 4 year period The budget may increase or decrease per annum during the life of the contract.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05a0a1
Latest release ID023972-2026
Latest release timestampTue Mar 17 2026 11:49:03 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/075349-2025
Tender statuscomplete
Procurement methodopen
Procurement method detailsCompetitive flexible procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source0
Awards in latest release1
Contracts in latest release0
Parties in latest release2

Notice history

DateEventReference
17 Mar 2026award, contract023972-2026
19 Nov 2025tender075349-2025
29 Sept 2025planningUpdate060447-2025
24 Sept 2025planning059086-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (4 releases)
17 Mar 2026 · 023972-2026 · award, contract
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19 Nov 2025 · 075349-2025 · tender
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    },
    "description": "The need for universities to have a strong and consistent presence online has arguably never been more important. Additionally, much of the target audience is from the generation most likely to utilise social media, therefore having a presence on these and other digital platforms is crucial to university recruitment. \nConsideration periods are lengthy and vary from student to student.  Maintaining a continual advertising presence online ensures that students are aware of the brand or reminded about the University, whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach to ensure this, operating pulsing scheduling to upweight activity at key recruitment periods. We are looking to appoint an agency to work in partnership with us to plan, develop and deliver our digital marketing recruitment activity.\nWe are looking for an agency that can support University recruitment plans by developing and delivering, in partnership with student recruitment and marketing staff, an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retention of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was recently updated and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).",
    "tenderPeriod": {
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    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://in-tendhost.co.uk/ljmu/aspx/Home\nThe PSQ submission is due 12 noon 5th December 2025\nThose shortlisted and invited to the second stage have a deadline of 28th January 2026 to submit their bid.",
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  "initiationType": "tender"
}
29 Sept 2025 · 060447-2025 · planningUpdate
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    "lots": [
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        "status": "planning",
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          "startDate": "2026-04-01T00:00:00+01:00",
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          {
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    ],
    "title": "RFI for Digital Marketing Services",
    "value": {
      "currency": "GBP",
      "amountGross": 400000
    },
    "status": "planning",
    "amendments": [
      {
        "id": "060447-2025",
        "description": "The contract value was incorrect on the initial notice"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "LJMU needs to have a strong and consistent presence online and arguably this has never been as important as it is now. The market for Higher Education is competitive and it is important that LJMU's profile is high, and our values and unique proposition are communicated effectively. Additionally, much of the target audience is from the generation most likely to find out information and purchase from social media, therefore having a presence on these and other digital platforms is crucial to university recruitment.\nThe digital landscape changes rapidly and we need to ensure that we are at the forefront with new and creative ideas that resonate with our target groups.\nConsideration periods are lengthy and vary from student to student. Maintaining a continual advertising presence online ensures that students are aware of the brand, reminded about the University, and encouraged to take a call to action at whatever stage they are at in their consumer journey. The University has an 'always-on' digital marketing approach, operating pulsing scheduling to upweight activity during key recruitment periods.\nFurther details in RFI document via In-tend",
    "communication": {
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    "aboveThreshold": true,
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        "country": "GB",
        "locality": "Liverpool",
        "postalCode": "L3 5AH",
        "countryName": "United Kingdom",
        "streetAddress": "Student Life Building, 10 Copperas Hill"
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      "identifier": {
        "id": "10003957",
        "scheme": "GB-UKPRN"
      },
      "contactPoint": {
        "email": "PurchaseOrderQueries@ljmu.ac.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PVBW-3417-ZCNN",
          "scheme": "GB-PPON"
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  "language": "en",
  "planning": {
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        "url": "https://www.find-tender.service.gov.uk/Notice/060447-2025",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2025-09-29T12:04:23+01:00"
      }
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        "type": "engagement",
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        "dueDate": "2025-10-06T23:59:59+01:00",
        "description": "To access the request for information documents please register on In-tend and obtain the documents from there.\nhttps://in-tendhost.co.uk/ljmu/aspx/Home\nPlease do not make direct access with the buyer either by email or telephone - we cannot guarantee we will respond"
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  "initiationType": "tender"
}
24 Sept 2025 · 059086-2025 · planning
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        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
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        "description": "To access the request for information documents please register on In-tend and obtain the documents from there. \n https://in-tendhost.co.uk/ljmu/aspx/Home\nPlease do not make direct access with the buyer either by email or telephone - we cannot guarantee we will respond"
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}