Paid Social Media Advertising

{
  "id": "036927-2025",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2025-07-02T16:26:45+01:00",
  "ocid": "ocds-h6vhtk-0557de",
  "buyer": {
    "id": "GB-COH-01631329",
    "name": "WEST MIDLANDS GROWTH COMPANY LIMITED"
  },
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "UKG",
              "country": "GB",
              "countryName": "United Kingdom"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79340000",
              "scheme": "CPV",
              "description": "Advertising and marketing services"
            }
          ]
        }
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-PPON-PNBB-9589-YHWZ",
          "name": "LinkedIn Ireland Unlimited Company"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "mainProcurementCategory": "services"
    }
  ],
  "tender": {
    "id": "2025-WMGC-0572",
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "title": "Paid Social Media Advertising",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Delivery of paid social media advertising of the West Midlands Investment Zone (WMIZ) Campaign via Linked In",
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition"
  },
  "parties": [
    {
      "id": "GB-COH-01631329",
      "name": "WEST MIDLANDS GROWTH COMPANY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B4 6AT",
        "countryName": "United Kingdom",
        "streetAddress": "11th Floor The Colmore Building"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "01631329",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "procurement@wmgrowth.com"
      },
      "additionalIdentifiers": [
        {
          "id": "PMVR-8297-WCWN",
          "scheme": "GB-PPON"
        }
      ]
    },
    {
      "id": "GB-PPON-PNBB-9589-YHWZ",
      "name": "LinkedIn Ireland Unlimited Company",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "IE",
        "country": "IE",
        "locality": "Dublin",
        "postalCode": "D2",
        "countryName": "Ireland",
        "streetAddress": "Wilton Place"
      },
      "details": {
        "url": "http://www.linkedin.com",
        "vcse": false,
        "scale": "large"
      },
      "identifier": {
        "id": "PNBB-9589-YHWZ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "dlawfordmee@linkedin.com"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "1",
      "value": {
        "amount": 39750,
        "currency": "GBP",
        "amountGross": 47700
      },
      "period": {
        "endDate": "2026-03-31T23:59:59+01:00",
        "startDate": "2025-06-01T00:00:00+01:00"
      },
      "status": "active",
      "awardID": "1",
      "documents": [
        {
          "id": "036927-2025",
          "url": "https://www.find-tender.service.gov.uk/Notice/036927-2025",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "datePublished": "2025-07-02T16:26:45+01:00"
        }
      ],
      "dateSigned": "2025-05-30T00:00:00+01:00",
      "aboveThreshold": false
    }
  ],
  "initiationType": "tender"
}