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AwardedFind a Tender · award

ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Buyer: Department for Infrastructure →

BuyerDepartment for Infrastructure
StatusAwarded
DeadlineNot published
ValueValue not published
Published16 Sept 2025

What is being bought

DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

- DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Statusactive
Value£4,400,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-055129
Latest release ID057039-2025
Latest release timestampTue Sep 16 2025 14:52:52 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
16 Sept 2025award, contract057039-2025
29 Aug 2025award, contract052311-2025
20 Jun 2025tender034160-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
16 Sept 2025 · 057039-2025 · award, contract
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29 Aug 2025 · 052311-2025 · award, contract
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        "scheme": "GB-COH"
      },
      "additionalIdentifiers": [
        {
          "id": "PXZW-8671-YJGZ",
          "scheme": "GB-PPON"
        }
      ]
    },
    {
      "id": "GB-COH-01057816",
      "name": "KROW AGENCY LTD",
      "roles": [
        "tenderer"
      ],
      "address": {
        "region": "UKK43",
        "country": "GB",
        "locality": "Barnstaple",
        "postalCode": "EX32 0RN",
        "countryName": "United Kingdom",
        "streetAddress": "The Old Sawmills"
      },
      "details": {
        "url": "https://hellokrow.com/",
        "vcse": false,
        "scale": "sme"
      },
      "identifier": {
        "id": "01057816",
        "scheme": "GB-COH"
      },
      "additionalIdentifiers": [
        {
          "id": "PJMT-9338-NCHT",
          "scheme": "GB-PPON"
        }
      ]
    },
    {
      "id": "GB-COH-NI022062",
      "name": "ARDMORE ADVERTISING & MARKETING LIMITED",
      "roles": [
        "supplier",
        "tenderer"
      ],
      "address": {
        "region": "UKN09",
        "country": "GB",
        "locality": "Holywood",
        "postalCode": "BT18 9JQ",
        "countryName": "United Kingdom",
        "streetAddress": "Unit 3 Kinnegar Drive"
      },
      "details": {
        "url": "http://www.ardmore.co.uk",
        "vcse": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "NI022062",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "info@ardmore.co.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PWRL-4594-MBTY",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
20 Jun 2025 · 034160-2025 · tender
{
  "id": "034160-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-06-20T16:02:22+01:00",
  "ocid": "ocds-h6vhtk-055129",
  "buyer": {
    "id": "GB-PPON-PYGQ-2313-DQRY",
    "name": "Department for Infrastructire"
  },
  "tender": {
    "id": "ID 5827739",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 4400000,
          "currency": "GBP",
          "amountGross": 5280000
        },
        "status": "active",
        "renewal": {
          "description": "It is anticipated that there will be a further two optional extensions of up to 12 months each. "
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "AC1 - Strategic Solution",
              "type": "quality",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC2 - Media Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC3 - Social Value",
              "type": "quality",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC4 - Key Personnel Experience",
              "type": "quality",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC5 - Proposals for research and evaluation ",
              "type": "quality",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC6 - Total Campaign Delivery Cost",
              "type": "cost",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC7 - Average Hourly Rate",
              "type": "cost",
              "description": "Please see tender documents for full details"
            },
            {
              "name": "AC8 - Creative Proposal (Presentation) of AC1 campaign",
              "type": "quality",
              "description": "Please see tender documents for full details"
            }
          ],
          "weightingDescription": "Award Criteria"
        },
        "contractPeriod": {
          "endDate": "2028-09-30T23:59:59+01:00",
          "startDate": "2025-10-01T00:00:00+01:00",
          "maxExtentDate": "2030-09-30T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "technical",
              "description": "As per Tender documentation.  "
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKN",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland",
    "value": {
      "amount": 4400000,
      "currency": "GBP",
      "amountGross": 5280000
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "034160-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/034160-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-06-20T16:02:22+01:00"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2025-09-08T23:59:59+01:00"
    },
    "description": "DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI.",
    "riskDetails": "If at any time during the procurement, or post award, it comes to the attention of the Contracting Authority (CA) or CPD, by whatever means, that a Supplier has become ‘excluded’ or ‘excludable’ as per Sec 57 of the PA 2023, the CA, after compliance with its obligations under the PA 23, reserves the right to exclude said Supplier from the procurement procedure or terminate any contract they have been awarded. \nThe Contracting Authority expressly reserves the rights:\n(I).\tnot to award any contract as a result of the procurement process commenced by publication of this notice;\n(II).\tto make whatever changes it may see fit to the content and structure of the tendering Competition;\n(III).\tto award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; and\n(IV).\tto award contract(s) in stages",
    "tenderPeriod": {
      "endDate": "2025-07-24T23:59:59+01:00"
    },
    "contractTerms": {
      "financialTerms": "For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/articles/account-ni-good-invoicing-practice\nContract Value \nThe estimated value of this contract is between £4.4M and £6.2M (ex VAT)figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority. "
    },
    "enquiryPeriod": {
      "endDate": "2025-07-10T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Tenders must be submitted electronically via the  relevant Call for Tender (CfT) opportunity  on eTendersNI, website details immediately below.\nPaper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.\nThe tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PYGQ-2313-DQRY",
      "name": "Department for Infrastructire",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT7 2JA",
        "countryName": "United Kingdom",
        "streetAddress": "James House, GasWorks Business Park"
      },
      "details": {
        "url": "https://www.infrastructure-ni.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Northern Irish devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PYGQ-2313-DQRY",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      }
    },
    {
      "id": "GB-PPON-PVWG-8426-YWXV",
      "name": "CPD-Supplies & Services Division ",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "countryName": "United Kingdom",
        "streetAddress": "Clare House, 303 Airport Road West"
      },
      "details": {
        "url": "https://www.finance-ni.gov.uk/topics/procurement"
      },
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "roleDetails": "Construction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "contactPoint": {
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}