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Official procurement procedure

Advertising Media Agency 2025

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Intelligence
Published evidence · v1
Prepared 7 Sept 2026, 15:41 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Submission deadline not published
Check official notice for submission route
Scope structure
1lots
1 lot · 1 published item
CPV family not published
Decision Velocity
~52 days
Typical sector award window after deadline
Sector median: 52 days
Contract lifecycle
Published
Nearest end: 17 Nov 2028, 23:59 GMT
No published extension signal
Pricing & Budget Savings
£3,613,775
Contract/award value: £3,613,775
1 award supplier linked
Bidding Competition
Not published
SME bid count not published
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 227 published procedures
Median Winning Discount
43.445%
Award reduction below published budget
Typical Bids Received
1 bidders
Median competitive participation in sector
Typical Evaluation Window
52 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
22 contracts£1,753,017At ceiling / not disclosed
19 contracts£156,407,838At ceiling / not disclosed
18 contracts£224,962,106At ceiling / not disclosed
KPMG LLPCRN: OC301540
16 contracts£7,633,517,648At ceiling / not disclosed
16 contracts£187,064,626At ceiling / not disclosed
15 contracts£174,557,578At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
14 contracts£6,091,949,765At ceiling / not disclosed
14 contracts£680,244,503At ceiling / not disclosed
13 contracts£173,324,030At ceiling / not disclosed
KPMG LLPCRN: OC301540
12 contracts£1,015,969,208At ceiling / not disclosed
Evidence coverage
4/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
No sufficiently evidenced comparable record has been calculated yet.
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: C2C RAILWAY LIMITED: "Advertising Media Agency 2025". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityC2C RAILWAY LIMITEDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: C2C RAILWAY LIMITED
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for C2C RAILWAY LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationHigh Concentration
AMS MEDIA GROUP LIMITEDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers in this Category (CPV 79):
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
AMS MEDIA GROUP LIMITED1 win£3,613,775
Procedure terms
Contracting AuthorityC2C RAILWAY LIMITED
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published20 Nov 2025, 14:26 GMT
Last source update20 Nov 2025, 14:26 GMT
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-052a21
What is being bought
c2c are seeking a single supplier (agency) who can provide media planning, buying, and analysis across all media channels required by c2c.
What changed
From the official release history
  1. Official notice release published
    20 Nov 2025, 14:26 GMT
  2. tender value changed
    31 Oct 2025, 10:26 GMT
  3. Status changed to complete
    31 Oct 2025, 10:26 GMT
  4. Official notice release published
    31 Oct 2025, 10:26 GMT
  5. Buyer information updated
    31 Oct 2025, 10:26 GMT
  6. Published value updated to £3,500,000
    30 May 2025, 17:17 BST
  7. Status changed to active
    30 May 2025, 17:17 BST
  8. Official notice release published
    30 May 2025, 17:17 BST
  9. Buyer information updated
    30 May 2025, 17:17 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    20 Nov 2025, 14:26 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 17 Nov 2025, 00:00 GMT · £3,613,775
Commercial outcome and competition
Awards
AMS MEDIA GROUP LIMITED
Not published · Not published · active
Contracts
Advertising Media Agency 2025
£3,613,775 · signed 17 Nov 2025, 00:00 GMT · active
Contract period: 17 Nov 2025, 00:00 GMT17 Nov 2028, 23:59 GMT
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

C2C RAILWAY LIMITED

Contracting authority GB-COH-04659669
View buyer profile
  • C2C RAILWAY LIMITED
    buyer

    GB-COH: 04659669 · GB-PPON: PCHL-2158-CTCQ
    Floor 7, Centennium House, 100 Lower Thames Street, London, UKI31, EC3R 6DL, GB
  • AMS MEDIA GROUP LIMITED
    supplier

    GB-COH: 01206912 · GB-PPON: PLPV-7222-CCLW
    150-158 Kings Cross Road, London, UKI43, WC1X 9DH, GB
Documents (1)
Official links; attachments are not copied
  • Not published

    tender
    conflictOfInterest
Related procedures (0)
No data
No related procedures published