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AwardedFind a Tender · award

Customer Valuation and Insights PR24 Framework

Buyer: YORKSHIRE WATER SERVICES LIMITED →

BuyerYORKSHIRE WATER SERVICES LIMITED
StatusAwarded
DeadlineNot published
ValueValue not published
Published6 May 2022

What is being bought

s a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations. The last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period. With the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots. LOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study). CANCELLED and bidders notified A consultant-led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay). Estimated Total for Lot 1 = between £220,000 - £400,000 Term: The initial term is 18 months, with an option to extend for a further 12 months. LOT 2 - Insights PR24 Framework. Framework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities. Estimated total for Lot 2 = £1.3 - 1.5m Term: The initial term is 48 months, with an option to extend for a further 12 months. Further details for both Lots can be found in the relevant Lot section of this notice.

Delivery location

UKE · UKE

Categories

Market and economic research; polling and statistics 79300000Market and economic research; polling and statistics 79300000

Lot details

Customer Valuation

This lot has been CANCELLED and all bidders notified. Yorkshire Water Services (YWS) intends to award a contract for obtaining an economic valuation of the services it offers. This contract will be a consultant led study including the undertaking of Willingness to Pay/Stated Preference/Revealed Preference Studies, specifically for Regulation and Investment Strategy teams. The study should outline which services are most important to our customers, and the value that YWS customer's place on these services. For example, how much customers are willing to pay for a % reduction in leakage in the context of bills, performance, comparative performance, direction of travel and ambition and the six capitals. YWS is looking for an experienced consultant who can provide the following professional services, including but not limited to: • Experience of managing a stream of work (market research, economists, innovators in methodology, peer reviewer etc) all designed to provide economic valuations/ customer willingness to pay for services which align with YWS' DMF (Decision Making Framework). • An ability to apply 'big' company data to ascertain economic values or to support those obtained from primary and secondary research • Ability to use triangulation methodologies to strengthen customer values • A broad range of innovative methodologies. For example, AI techniques. • Experience of working with companies in the Water or equivalent industry.

Statuscancelled

Insights PR24 Framework

Yorkshire Water Services (YWS) intends to implement a framework with a variety of experienced market research agencies that will provide support with a series of small to large scale market research projects. These projects will help to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activity. YWS are looking for market research agencies who can provide the following types of professional services, including but not limited to: • Regionally representative qualitative research - focus groups, telephone interviews, face to face and online interviews, B2B qualitative experience, online qualitative experience, stakeholder qualitative research and vulnerable customer qualitative research experience and the ability to conduct much of this research online in the current climate. • Regionally representative quantitative research experience including - telephone interviews, face to face and online interviews, hall test experience, exit interview, statistical techniques, online quantitative research survey experience. Online/offline quantitative research experience with vulnerable customers and B2B audiences • Customer website/app review experience including eye tracking, heat maps and user experience • Innovative methodologies in market research. For example, AI techniques. • Behavioural economics experience • Experience of working with companies in the Water or equivalent industry

Statuscancelled

Award criteria
Account management — 17.5%
Research scenario (large/medium/small) — 52.5%
Cost for quantitative research — 10%
Cost for qualitative research — 10%

What is included

ItemCategoryQuantity
1Market and economic research; polling and statisticsNot published
2Market and economic research; polling and statisticsNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Market and economic research; polling and statistics (79300000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7424 median · 30.9 average (5,804 of 13,742 with a bid count)3.2 average (6,510 of 13,742 with named award suppliers)1 comparable price pairs
Same buyer5452.5 median · 452.5 average (2 of 5 with a bid count)8 average (3 of 5 with named award suppliers)Not published
Delivery region: UKE4274 median · 77.7 average (163 of 427 with a bid count)5.5 average (190 of 427 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementYes
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-0290b3
Latest release ID011780-2022
Latest release timestampFri May 06 2022 07:57:36 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodselective
Procurement method detailsNegotiated procedure with prior call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0025
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release9

Notice history

DateEventReference
6 May 2022award, contract011780-2022
27 Jul 2021tender002380-2021
11 Mar 2021tenderUpdate004991-2021

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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    "description": "s a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations.\nThe last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period.\nWith the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots.\nLOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study).\nCANCELLED and bidders notified\nA consultant-led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay).\nEstimated Total for Lot 1 = between £220,000 - £400,000\nTerm: The initial term is 18 months, with an option to extend for a further 12 months.\nLOT 2 - Insights PR24 Framework.\nFramework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities.\nEstimated total for Lot 2 = £1.3 - 1.5m\nTerm: The initial term is 48 months, with an option to extend for a further 12 months.\nFurther details for both Lots can be found in the relevant Lot section of this notice.",
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Complete JSON history (3 releases)
6 May 2022 · 011780-2022 · award, contract
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    "description": "s a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations.\nThe last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period.\nWith the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots.\nLOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study).\nCANCELLED and bidders notified\nA consultant-led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay).\nEstimated Total for Lot 1 = between £220,000 - £400,000\nTerm: The initial term is 18 months, with an option to extend for a further 12 months.\nLOT 2 - Insights PR24 Framework.\nFramework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities.\nEstimated total for Lot 2 = £1.3 - 1.5m\nTerm: The initial term is 48 months, with an option to extend for a further 12 months.\nFurther details for both Lots can be found in the relevant Lot section of this notice.",
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      "id": "GB-FTS-4608",
      "name": "YORKSHIRE WATER SERVICES LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKE41",
        "locality": "BRADFORD",
        "postalCode": "BD62SZ",
        "countryName": "United Kingdom",
        "streetAddress": "Western House,Western Way, Buttershaw"
      },
      "details": {
        "url": "https://www.yorkshirewater.com/",
        "classifications": [
          {
            "id": "WATER",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Water"
          }
        ]
      },
      "identifier": {
        "legalName": "YORKSHIRE WATER SERVICES LIMITED"
      },
      "contactPoint": {
        "name": "Mariia Sazonova",
        "email": "Mariia.Sazonova@yorkshirewater.co.uk",
        "telephone": "+44 7397133614"
      }
    },
    {
      "id": "GB-FTS-52092",
      "name": "Accent Marketing & Research Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "Gate London",
        "postalCode": "W4 5RT",
        "countryName": "United Kingdom",
        "streetAddress": "Chiswick"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Accent Marketing & Research Limited"
      }
    },
    {
      "id": "GB-FTS-52093",
      "name": "BMG Research Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKG",
        "locality": "Birmingham",
        "postalCode": "B15 3BE",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "BMG Research Limited"
      }
    },
    {
      "id": "GB-FTS-52094",
      "name": "Blue Marble Research Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKK",
        "locality": "Stratton on the Fosse",
        "postalCode": "BA3 4QF",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Blue Marble Research Limited"
      }
    },
    {
      "id": "GB-FTS-52095",
      "name": "DJS Research Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKD",
        "locality": "Stockport",
        "postalCode": "SK6 7GH",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "DJS Research Ltd"
      }
    },
    {
      "id": "GB-FTS-52096",
      "name": "Impact Research Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKC",
        "locality": "Walton-on-Thames",
        "postalCode": "KT12 2TZ",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Impact Research Limited"
      }
    },
    {
      "id": "GB-FTS-52097",
      "name": "PricewaterhouseCoopers LLP",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "postalCode": "WC2N 6RH",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "PricewaterhouseCoopers LLP"
      }
    },
    {
      "id": "GB-FTS-52098",
      "name": "QA Research Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKE",
        "locality": "York",
        "postalCode": "YO1 6JD",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "QA Research Ltd"
      }
    },
    {
      "id": "GB-FTS-36306",
      "name": "Yorkshire Water Services Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Bradford",
        "postalCode": "BD6 2SZ",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Yorkshire Water Services Limited"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "011780-2022-1",
      "value": {
        "amount": 1500000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "011780-2022-1",
      "dateSigned": "2022-04-11T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
27 Jul 2021 · 002380-2021 · tender
{
  "id": "002380-2021",
  "tag": [
    "tender"
  ],
  "date": "2021-07-27T18:14:21+01:00",
  "ocid": "ocds-h6vhtk-0290b3",
  "buyer": {
    "id": "GB-FTS-4608",
    "name": "YORKSHIRE WATER SERVICES LIMITED"
  },
  "tender": {
    "id": "ocds-h6vhtk-0290b3",
    "lots": [
      {
        "id": "1",
        "title": "Customer Valuation",
        "value": {
          "amount": 400000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "Initial term is 18 months, with an optional 12 month renewal. Potential total maximum term of 30 months."
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "Yorkshire Water Services (YWS) intends to award a contract for obtaining an economic valuation of the services it offers. This contract will be a consultant led study including the undertaking of Willingness to Pay/Stated Preference/Revealed Preference Studies, specifically for Regulation and Investment Strategy teams. The study should outline which services are most important to our customers, and the value that YWS customer's place on these services. For example, how much customers are willing to pay for a % reduction in leakage in the context of bills, performance, comparative performance, direction of travel and ambition and the six capitals. \nYWS is looking for an experienced consultant who can provide the following professional services, including but not limited to:\n•\tExperience of managing a stream of work (market research, economists, innovators in methodology, peer reviewer etc) all designed to provide economic valuations/ customer willingness to pay for services which align with YWS'  DMF (Decision Making Framework).    \n•\tAn ability to apply 'big' company data to ascertain economic values or to support those obtained from primary and secondary research\n•\tAbility to use triangulation methodologies to strengthen customer values   \n•\tA broad range of innovative methodologies. For example,  AI techniques.\n•\tExperience of working with companies in the Water or equivalent industry.",
        "contractPeriod": {
          "durationInDays": 900
        },
        "submissionTerms": {
          "variantPolicy": "allowed"
        }
      },
      {
        "id": "2",
        "title": "Insights PR24 Framework",
        "value": {
          "amount": 1500000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "Option of a 12 month renewal in month 48, with a potential total maximum term of 60 months."
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "Yorkshire Water Services (YWS) intends to implement a framework with a variety of experienced market research agencies that will provide support with a series of small to large scale market research projects. These projects will help to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activity.  \nYWS are looking for market research agencies who can provide the following types of professional services, including but not limited to:\n•\tRegionally representative qualitative research - focus groups, telephone interviews, face to face and online interviews, B2B qualitative experience, online qualitative experience, stakeholder qualitative research and vulnerable customer qualitative research experience and the ability to conduct much of this research online in the current climate. \n•\tRegionally representative quantitative research experience including - telephone interviews, face to face and online interviews, hall test experience, exit interview, statistical techniques, online quantitative research survey experience. Online/offline quantitative research experience with vulnerable customers and B2B audiences \n•\tCustomer website/app review experience including eye tracking, heat maps and user experience \n•\tInnovative methodologies in market research. For example, AI techniques. \n•\tBehavioural economics experience \n•\tExperience of working with companies in the Water or equivalent industry",
        "contractPeriod": {
          "durationInDays": 1800
        },
        "submissionTerms": {
          "variantPolicy": "allowed"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKE"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79300000",
            "scheme": "CPV",
            "description": "Market and economic research; polling and statistics"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UKE"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79300000",
            "scheme": "CPV",
            "description": "Market and economic research; polling and statistics"
          }
        ]
      }
    ],
    "title": "Customer Valuation and Insights PR24 Framework",
    "value": {
      "amount": 1900000,
      "currency": "GBP"
    },
    "status": "active",
    "documents": [
      {
        "id": "economic",
        "documentType": "economicSelectionCriteria"
      },
      {
        "id": "technical",
        "documentType": "technicalSelectionCriteria"
      }
    ],
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "awardCriteriaDetails": "Yorkshire Water Services reserves the right to award each Lot to two or more suppliers, subject to the quality of the tender response.",
      "maximumLotsBidPerSupplier": null,
      "maximumLotsAwardedPerSupplier": 2
    },
    "description": "As a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations. \nThe last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period. \nWith the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots. \nLOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study). \nA consultant led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay).\nEstimated Total for Lot 1 = between £220,000 - £400,000\nTerm: The initial term is 18 months, with an option to extend for a further 12 months. \nLOT 2 - Insights PR24 Framework. \nFramework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities.  \nEstimated total for Lot 2 = £1.3 - 1.5m  \nTerm: The initial term is 48 months, with an option to extend for a further 12 months. \nFurther details for both Lots can be found in the relevant Lot section of this notice.",
    "tenderPeriod": {
      "endDate": "2021-03-08T16:00:00Z"
    },
    "hasRecurrence": false,
    "classification": {
      "id": "79300000",
      "scheme": "CPV",
      "description": "Market and economic research; polling and statistics"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ]
    },
    "submissionMethod": [
      "electronicSubmission"
    ],
    "participationFees": [
      {
        "id": "1",
        "type": [
          "document"
        ]
      }
    ],
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://www.yorkshirewater.com/",
    "procurementMethodDetails": "Negotiated procedure with prior call for competition"
  },
  "parties": [
    {
      "id": "GB-FTS-4608",
      "name": "YORKSHIRE WATER SERVICES LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKE",
        "locality": "BRADFORD",
        "postalCode": "BD62SZ",
        "countryName": "United Kingdom",
        "streetAddress": "Western House,Western Way, Buttershaw"
      },
      "details": {
        "url": "https://www.yorkshirewater.com/",
        "classifications": [
          {
            "id": "WATER",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Water"
          }
        ]
      },
      "identifier": {
        "legalName": "YORKSHIRE WATER SERVICES LIMITED"
      },
      "contactPoint": {
        "url": "https://www.yorkshirewater.com/",
        "name": "Tara Taylor",
        "email": "tara.taylor@yorkshirewater.co.uk",
        "telephone": "+44 7791817350"
      }
    },
    {
      "id": "GB-FTS-4609",
      "name": "Yorkshire Water Services Ltd",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Bradford",
        "postalCode": "BD6 2SZ",
        "countryName": "United Kingdom",
        "streetAddress": "Western House, Western Way"
      },
      "identifier": {
        "legalName": "Yorkshire Water Services Ltd"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
11 Mar 2021 · 004991-2021 · tenderUpdate
{
  "id": "004991-2021",
  "tag": [
    "tenderUpdate"
  ],
  "date": "2021-03-11T19:26:56Z",
  "ocid": "ocds-h6vhtk-0290b3",
  "buyer": {
    "id": "GB-FTS-4608",
    "name": "YORKSHIRE WATER SERVICES LIMITED"
  },
  "tender": {
    "id": "ocds-h6vhtk-0290b3",
    "title": "Customer Valuation and Insights PR24 Framework",
    "amendments": [
      {
        "id": "1",
        "unstructuredChanges": [
          {
            "where": {
              "section": "IV.2.2"
            },
            "newValue": {
              "date": "2021-03-12T16:00:00Z"
            },
            "oldValue": {
              "date": "2021-03-08T16:00:00Z"
            }
          }
        ]
      }
    ],
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "description": "As a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations.  The last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period.  With the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots.  LOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study).  A consultant led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay). Estimated Total for Lot 1 = between £220,000 - £400,000 Term: The initial term is 18 months, with an option to extend for a further 12 months.  LOT 2 - Insights PR24 Framework.  Framework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities.   Estimated total for Lot 2 = £1.3 - 1.5m   Term: The initial term is 48 months, with an option to extend for a further 12 months.  Further details for both Lots can be found in the relevant Lot section of this notice.",
    "classification": {
      "id": "79300000",
      "scheme": "CPV",
      "description": "Market and economic research; polling and statistics"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-FTS-4608",
      "name": "YORKSHIRE WATER SERVICES LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKE",
        "locality": "BRADFORD",
        "postalCode": "BD62SZ",
        "countryName": "United Kingdom",
        "streetAddress": "Western House,Western Way, Buttershaw"
      },
      "details": {
        "url": "https://www.yorkshirewater.com/"
      },
      "identifier": {
        "legalName": "YORKSHIRE WATER SERVICES LIMITED"
      },
      "contactPoint": {
        "name": "Tara Taylor",
        "email": "tara.taylor@yorkshirewater.co.uk",
        "telephone": "+44 7791817350"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}