---
ocid: "ocds-h6vhtk-052782"
title: "Strategic Marketing and Communications"
url: "https://tenderline.uk/tenders/strategic-marketing-and-communications-ocds-h6vhtk-052782"
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deadline: "2025-07-01T11:00:00.000Z"
days_to_deadline: -479
value_amount: 1400000
value_currency: "GBP"
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notice_type: null
buyer_name: "University Of Edinburgh"
buyer_id: "GB-FTS-2023"
cpv: ["79340000", "79341000", "79341100", "79341200", "79341400", "79416000", "79416100", "79416200"]
delivery_location: "UKM75"
lots: 3
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---

# Strategic Marketing and Communications

Source: [Tenderline](https://tenderline.uk/tenders/strategic-marketing-and-communications-ocds-h6vhtk-052782). UK public procurement intelligence compiled from official UK procurement notices.

> **Tenderline Executive Summary:** University Of Edinburgh: "Strategic Marketing and Communications". Published status: complete. Published Value: £1,400,000. 3 published lots. Recorded submission deadline: 1 Jul 2025, 12:00 BST. Published submission portal: www.publictendersscotland.publiccontractsscotland.gov.uk.

## Key Information
- **Status:** COMPLETE (the published submission deadline has passed)
- **Buyer:** [University Of Edinburgh](https://tenderline.uk/buyers/university-of-edinburgh-GB-FTS-2023)
- **Published Value:** £1,400,000 (GBP)
- **Submission Deadline:** 1 July 2025 at 12:00 BST
- **Lots:** 3
- **Procurement Method:** Open procedure
- **Main Category:** services
- **Classifications (CPV):** Advertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services (+4 more)
- **Delivery Location:** UKM75
- **Legal Basis:** CELEX 32014L0024
- **Awarded Value:** £800,000 (exc. VAT, 2 contracts)
- **Official Documents:** 2 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/strategic-marketing-and-communications-ocds-h6vhtk-052782#documents))
- **OCID:** `ocds-h6vhtk-052782`

## Before you bid
Deciding whether to bid? The Tenderline page for this tender carries the competition and buyer analysis this notice does not:

- **Expected competition:** how many bids lots like this attract, from past awards in the same market.
- **Who could compete:** suppliers who have won similar work, and who holds the current contract.
- **Buyer track record:** earlier work for this buyer, its unexpired awards, and how its awards compared with its estimates.
- **Price forecast:** the commercial price range for each lot, with the middle 50% of comparable awards.

- **What it takes to win:** selection and award criteria, lot by lot.
- **Contract history:** what this tender replaces, and every notice in the procedure.

[Open the competition and buyer analysis](https://tenderline.uk/tenders/strategic-marketing-and-communications-ocds-h6vhtk-052782#tl-md)

## Submission
- **Submission Platform:** [publictendersscotland.publiccontractsscotland.gov.uk](/out?url=https%3A%2F%2Fwww.publictendersscotland.publiccontractsscotland.gov.uk%2Fesop%2Fpts-host%2Fpublic%2Fpts%2Fweb%2Flogin.html%3FVISITORID%3Db00bf88c-8f28-485d-87cf-5a33b56e5fa8%26amp%3BVISITORID%3Db00bf88c-8f28-485d-87cf-5a33b56e5fa8)
- **How to bid:** https://tenderline.uk/tenders/strategic-marketing-and-communications-ocds-h6vhtk-052782#participate

## Description
The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process.
By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

## Lots (3)
### Lot 1: Paid Digital Advertising and Digital Strategy
- **Lot id:** `1`
- **Status:** cancelled
- **CPV codes:** 79340000, 79341000, 79341100, 79341200, 79341400
- **Delivery regions:** UKM

- **Estimated Value:** £600,000
- **Description:** The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional info...

- **Renewal published:** yes
- **Options published:** yes

### Lot 2: Public Relations
- **Lot id:** `2`
- **Status:** complete
- **CPV codes:** 79416000, 79416100, 79416200
- **Delivery regions:** UKM

- **Estimated Value:** £400,000
- **Description:** This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, ...

- **Renewal published:** yes
- **Options published:** yes

### Lot 3: Branding and Design
- **Lot id:** `3`
- **Status:** complete
- **CPV codes:** 79340000, 79341000, 79341100, 79341200, 79341400
- **Delivery regions:** UKM

- **Estimated Value:** £400,000
- **Description:** This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

- **Renewal published:** yes
- **Options published:** yes

## Awards & Winning Suppliers (3)
- **Award:** Paid Digital Advertising and Digital Strategy (unsuccessful)
  - Award id: `070726-2025-1`
  - Supplier(s): **Not published**

- **Award:** Public Relations (active)
  - Award id: `070726-2025-2`
  - Supplier(s): **Frame**
  - Supplier identifiers: `GB-FTS-165591`
  - Value: £400,000 † (exc. VAT)

- **Award:** Branding and Design (active)
  - Award id: `070726-2025-3`
  - Supplier(s): **We are SevenThree Ltd**
  - Supplier identifiers: `GB-FTS-165592`
  - Value: £400,000 † (exc. VAT)

> † value taken from the contract record; the award notice published none.

## Contracts (2)
- **Contract:** Public Relations (active)
  - Signed Value: £400,000
  - Signed Date: 31/10/2025

- **Contract:** Branding and Design (active)
  - Signed Value: £400,000
  - Signed Date: 31/10/2025

## Provenance and Official Sources
- **Official Notice:** [Find a Tender notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F070726-2025)
- **Last Source Update:** 2025-11-04T10:27:42.000Z
- **This document generated:** 2026-10-23T13:38:19.299Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-052782