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Official procurement procedure

Social Brand Guardianship

No classification published
Location not published
Official notice
Published value
£6,000,000
Submission deadline 23 Feb 2026, 12:00 GMT
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Transport for Wales: "Social Brand Guardianship ". Published status: complete. Published value: £6,000,000. 1 published lot. Recorded submission deadline: 23 Feb 2026, 12:00 GMT. See the official notice for participation instructions.
Contracting AuthorityTransport for WalesScope & CategoriesNot publishedSubmission Window
Closed
23 Feb 2026, 12:00 GMT
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£6,000,000
Bidder Intelligence · Authority Profile: Transport for Wales
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Transport for Wales. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.8Bids / Report
0% of reports have one bid
Supplier ConcentrationHigh Concentration
EVENERGI UK LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 21 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
EVENERGI UK LTD1 win£174,000
Procedure terms
Contracting AuthorityTransport for Wales
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published22 Apr 2026, 15:55 BST
Last source update22 Apr 2026, 15:55 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-060d9a
What is being bought
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
What changed
From the official release history
  1. tender value changed
    22 Apr 2026, 15:55 BST
  2. Status changed to complete
    22 Apr 2026, 15:55 BST
  3. Official notice release published
    22 Apr 2026, 15:55 BST
  4. Submission deadline changed to published date
    22 Apr 2026, 15:55 BST
  5. Official notice release published
    26 Jan 2026, 10:55 GMT
  6. Published value updated to £6,000,000
    23 Jan 2026, 15:28 GMT
  7. Status changed to active
    23 Jan 2026, 15:28 GMT
  8. Official notice release published
    23 Jan 2026, 15:28 GMT
  9. Submission deadline changed to 23 Feb 2026, 12:00 GMT
    23 Jan 2026, 15:28 GMT
  10. Buyer information updated
    23 Jan 2026, 15:28 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    22 Apr 2026, 15:55 BST
  2. Submission deadline
    23 Feb 2026, 12:00 GMT
  3. Award pending
    22 Apr 2026, 00:00 BST · £6,000,000
Commercial outcome and competition
Awards
Uned Studio
£6,000,000 · 22 Apr 2026, 00:00 BST · pending
ContractsNo contract published
Bid statistics
bids: 4 (lot 1)
finalStageBids: 4 (lot 1)
smeFinalStageBids: 1 (lot 1)
vcseFinalStageBids: 0 (lot 1)
Buyer and organisations in this procedure

Transport for Wales

Contracting authority GB-PPON-PPHD-4211-XYXJ
View buyer profile

  • Transport for Wales
    buyer

    GB-PPON: PPHD-4211-XYXJ
    3 Llys Cadwyn, Pontypridd, UKL15, CF37 4TH, GB
    Procurement@tfw.wales

  • Uned Stuido
    supplier

    GB-PPON: PMRV-1553-WQCH
    First Floor Westgate House, Cardiff, UKL22, CF10 1BR , GB
    vicky@uned.studio
Award and contract changes
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published