Medway Challenge Campaign

{
  "id": "019455-2021",
  "tag": [
    "tender"
  ],
  "date": "2021-08-11T12:40:44+01:00",
  "ocid": "ocds-h6vhtk-02d36e",
  "buyer": {
    "id": "GB-FTS-17552",
    "name": "Medway Council"
  },
  "tender": {
    "id": "DN562391",
    "lots": [
      {
        "id": "1",
        "status": "active",
        "hasOptions": false,
        "hasRenewal": false,
        "description": "Medway Council is looking to seek tenders from a suitably skilled provider to develop a high profile and high impact campaign that has a working title of the Medway Challenge.\nTackling obesity is a strategic priority for Medway Council and the Medway Health and Wellbeing Board, however Medway currently has the highest adult overweight and obesity rate in the South East https://fingertips.phe.org.uk/profile/public-health-outcomes-framework/data#page/3/gid/1000042/ati/402/iid/93088/age/168/sex/4/cid/4/tbm/1/page-options/car-do-0\nThe evidence base suggests that a combination of the following actions will support residents to achieve and maintain a healthy weight\n•\tAdvocates and leaders that champion the healthy weight agenda\n•\tOutdoor environment that promotes walking, cycling and active travel\n•\tHealthy weight is a high priority in the building and design process\n•\tSafe, accessible and well used greenspaces, parks and play areas\n•\tAffordable healthy food retailers and accessible free drinking water available\n•\tFewer low cost unhealthy food and drink options advertised and on sale\n•\tResidents with the skills and confidence to cook and grow healthy foods\n•\tHealthy and active education settings and workplaces\n•\tAffordable and diverse range of community exercise and sports clubs\n•\tFront line professionals raising the conversation and making referrals\n•\tEffective weight management support services for all ages\n•\tAn environment that normalises breastfeeding\n•\tEffective breastfeeding support and Baby Friendly Accredited services\n•\tHealthy weight opportunities in all policies, strategies and action plans\n•\tCampaigns that motivate residents to start and maintain a healthy lifestyle\nIt is this campaign level, that the Medway Challenge seeks to operate, in order to positively affect many of the other priority actions. There are existing healthy weight campaigns and marketing projects which promote individual services and key messages, however we are seeking to develop a prominent campaign in the form of a challenge, to a wide range of people and organisations.",
        "awardCriteria": {
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        "contractPeriod": {
          "durationInDays": 450
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    "items": [
      {
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        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ41"
          }
        ],
        "additionalClassifications": [
          {
            "id": "85100000",
            "scheme": "CPV",
            "description": "Health services"
          }
        ]
      }
    ],
    "title": "Medway Challenge Campaign",
    "value": {
      "amount": 200000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "bidOpening": {
      "date": "2021-09-13T12:30:00+01:00"
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "awardPeriod": {
      "startDate": "2021-09-13T12:30:00+01:00"
    },
    "description": "Medway Council is looking to seek tenders from a suitably skilled provider to develop a high profile and high impact campaign that has a working title of the Medway Challenge.\nTackling obesity is a strategic priority for Medway Council and the Medway Health and Wellbeing Board, however Medway currently has the highest adult overweight and obesity rate in the South East https://fingertips.phe.org.uk/profile/public-health-outcomes-framework/data#page/3/gid/1000042/ati/402/iid/93088/age/168/sex/4/cid/4/tbm/1/page-options/car-do-0\nThe evidence base suggests that a combination of the following actions will support residents to achieve and maintain a healthy weight\n•\tAdvocates and leaders that champion the healthy weight agenda\n•\tOutdoor environment that promotes walking, cycling and active travel\n•\tHealthy weight is a high priority in the building and design process\n•\tSafe, accessible and well used greenspaces, parks and play areas\n•\tAffordable healthy food retailers and accessible free drinking water available\n•\tFewer low cost unhealthy food and drink options advertised and on sale\n•\tResidents with the skills and confidence to cook and grow healthy foods\n•\tHealthy and active education settings and workplaces\n•\tAffordable and diverse range of community exercise and sports clubs\n•\tFront line professionals raising the conversation and making referrals\n•\tEffective weight management support services for all ages\n•\tAn environment that normalises breastfeeding\n•\tEffective breastfeeding support and Baby Friendly Accredited services\n•\tHealthy weight opportunities in all policies, strategies and action plans\n•\tCampaigns that motivate residents to start and maintain a healthy lifestyle\nIt is this campaign level, that the Medway Challenge seeks to operate, in order to positively affect many of the other priority actions. There are existing healthy weight campaigns and marketing projects which promote individual services and key messages, however we are seeking to develop a prominent campaign in the form of a challenge, to a wide range of people and organisations.",
    "tenderPeriod": {
      "endDate": "2021-09-13T12:00:00+01:00"
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    "submissionTerms": {
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    },
    "submissionMethod": [
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    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "http://www.kentbusinessportal.co.uk",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-17552",
      "name": "Medway Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ41",
        "locality": "Medway",
        "postalCode": "ME4 4TR",
        "countryName": "United Kingdom",
        "streetAddress": "Medway Council"
      },
      "details": {
        "url": "http://www.medway.gov.uk/",
        "buyerProfile": "http://www.medway.gov.uk/",
        "classifications": [
          {
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            "scheme": "TED_CA_TYPE",
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      },
      "identifier": {
        "legalName": "Medway Council"
      },
      "contactPoint": {
        "url": "http://www.kentbusinessportal.co.uk",
        "name": "Mr Robert Goodhew",
        "email": "robert.goodhew@medway.gov.uk",
        "telephone": "+44 1104"
      }
    },
    {
      "id": "GB-FTS-3634",
      "name": "Medway Council",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Chatham",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Medway Council"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}