---
ocid: "ocds-h6vhtk-0694e9"
title: "Media Buying"
url: "https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9"
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quote_to_user: "Deciding whether to bid? Tenderline's page for this tender has competition and buyer analysis beyond the notice: whether a UK bid forecast is available, who could compete, this buyer's track record, what it takes to win, and the Price forecast where the data support one. Open it before you commit bid time: https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9#tl-md"
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status: "complete"
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deadline: "2026-05-31T23:01:00.000Z"
days_to_deadline: -143
value_amount: 8552085
value_currency: "GBP"
value_basis: "estimate"
notice_type: "UK6"
buyer_name: "NORTHUMBRIAN WATER LIMITED"
buyer_id: "GB-COH-02366703"
cpv: ["79340000"]
delivery_location: "UKC, UKD, UKE, UKF, UKG, UKH, UKH14, UKH3, UKI, UKJ, UKK"
lots: 1
awards: 1
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legal_basis: "UKPGA 2023/54"
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---

# Media Buying

Source: [Tenderline](https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9). UK public procurement intelligence compiled from official UK procurement notices.

> **Tenderline Executive Summary:** NORTHUMBRIAN WATER LIMITED: "Media Buying". Published status: complete. Published Value: £8,552,085. 1 published lot. Recorded submission deadline: 1 Jun 2026, 00:01 BST. Published submission portal: s1.ariba.com)..

## Key Information
- **Status:** COMPLETE (the published submission deadline has passed)
- **Buyer:** [NORTHUMBRIAN WATER LIMITED](https://tenderline.uk/buyers/northumbrian-water-limited-coh-02366703)
- **Published Value:** £8,552,085 (GBP)
- **Submission Deadline:** 1 June 2026 at 00:01 BST
- **Lots:** 1
- **Procurement Method:** Competitive flexible procedure
- **Main Category:** services
- **Classifications (CPV):** Advertising and marketing services
- **Delivery Location:** UKC, UKD, UKE, UKF, UKG, UKH, UKH14, UKH3, UKI, UKJ, UKK
- **Legal Basis:** UKPGA 2023/54
- **Awarded Value:** £8,552,085 (exc. VAT, 1 award)
- **Official Documents:** 4 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9#documents))
- **OCID:** `ocds-h6vhtk-0694e9`

## Before you bid
Deciding whether to bid? The Tenderline page for this tender carries the competition and buyer analysis this notice does not:

- **Expected competition:** how many bids lots like this attract, from past awards in the same market.
- **Who could compete:** suppliers who have won similar work, and who holds the current contract.
- **Buyer track record:** earlier work for this buyer, its unexpired awards, and how its awards compared with its estimates.
- **Price forecast:** the commercial price range for each lot, with the middle 50% of comparable awards.

- **What it takes to win:** selection and award criteria, lot by lot.
- **Contract history:** what this tender replaces, and every notice in the procedure.

[Open the competition and buyer analysis](https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9#tl-md)

## Submission
- **Submission Platform:** [s1.ariba.com).](/out?url=https%3A%2F%2Fs1.ariba.com).)
- **How to bid:** https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9#participate

## Description
Requirements
Northumbrian Water Group (NWG) is a statutory water undertaker operating in the North East of England under the trading name Northumbrian Water Ltd (NWL) and in the southern area of England under the trading name of Essex & Suffolk Water (ESW). We would expect the agency to have good knowledge of these areas, and the media landscape within them.
The contract will be to support the delivery of the NWG Corporate Affairs strategies by offering a range of effective, innovative, and cost-effective solutions to media buying. This will include, but not limited to, ongoing advice and professional support in reaching key targets and audiences across our operating regions and assisting in the delivery of the NWG Corporate Affairs goals, measures, and brand strategy, bringing campaigns to life using all aspects of media platforms. In addition to this, it is crucial that the measuring of campaign effectiveness is monitored throughout with the results delivered back through reporting.
We deliver a diverse range of campaigns throughout the year, including initiatives such as Bin the Wipe, Water's Worth Saving, smart meter adoption, lead pipe replacement, digital conversion, affordability support, Priority Services, and more. Each campaign has distinct objectives - ranging from raising awareness to driving direct action - which is why we need an agency with proven expertise in creating impactful campaigns across multiple areas.
Reputation is of critical importance to our organisation and sits at the core of how we select and manage our partners. As custodians of our brand, we require agencies to operate with the highest standards of integrity, transparency, and accountability. Media investment is a direct reflection of our organisation, and therefore we seek a partner whose reputation in the marketplace demonstrates ethical practice, financial governance, responsible media placement, and a proven commitment to brand safety.
We expect full alignment with our values, including compliance with all regulatory requirements, transparent fee structures, responsible data usage, and proactive risk management. Our media buying partner must not only deliver performance, but also protect and enhance our organisational standing through every planning, buying, and optimisation decision.
We expect a clear and efficient briefing process and full collaboration to ensure seamless integration across all channels, and they are delivered exactly as briefed. The appointed agency must provide comprehensive reporting, including proof of display, campaign performance summaries, conclusions, and actionable recommendations for future activity.
A dedicated account team is essential, led by a senior team member and supported by at least two additional team members. Transparency is critical- this applies to audited invoicing, commission rates, and any discounts secured on our behalf. All proposals and post-campaign reports should clearly demonstrate value against standard rate ...
> [Read full procurement scope and specification on Tenderline](https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-0694e9)

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** complete
- **CPV codes:** 79340000
- **Delivery regions:** UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK
- **Delivery countries in notice:** GB
- **Estimated Value:** £8,552,085

- **Contract Period:** 31/08/2026 to 31/08/2029
- **Renewal published:** yes

## Awards & Winning Suppliers (1)
- **Award:** Media Buying (pending)
  - Award id: `1`
  - Supplier(s): **Anything Is Possible Media Limited**
  - Supplier identifiers: `GB-COH:10910014`
  - Value: £8,552,085 (exc. VAT)
  - Date: 03/08/2026

## Provenance and Official Sources
- **Official Notice:** [Find a Tender notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F042624-2026)
- **Last Source Update:** 2026-08-04T16:32:08.000Z
- **This document generated:** 2026-10-22T06:30:53.944Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-0694e9