---
ocid: "ocds-h6vhtk-077eb6"
title: "Media Buying"
url: "https://tenderline.uk/tenders/media-buying-agency-ocds-h6vhtk-077eb6"
status: "active"
stage: "compiled"
submissions_open: true
deadline: "2026-11-02T09:00:00.000Z"
days_to_deadline: 21
value_amount: 6000000
value_currency: "GBP"
value_basis: "estimate"
notice_type: "UK4"
buyer_name: "AFFINITY WATER LIMITED"
buyer_id: "GB-COH-02546950"
cpv: ["79340000"]
delivery_location: "UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK"
lots: 1
awards: 0
contracts: 0
framework: false
dynamic_purchasing_system: false
suitable_for_smes: true
legal_basis: "UKPGA 2023/54"
source_updated: "2026-10-02T11:21:58.000Z"
generated: "2026-10-13T05:55:03.320Z"
machine_api: "https://tenderline.uk/api/public/tenders/ocds-h6vhtk-077eb6"
---

# Media Buying

Source: [Tenderline](https://tenderline.uk/tenders/media-buying-agency-ocds-h6vhtk-077eb6) — UK public procurement intelligence compiled from official Find a Tender notices.

> **Tenderline Executive Summary:** AFFINITY WATER LIMITED: "Media Buying". Published status: active. Published Value: £6,000,000. 1 published lot. Recorded submission deadline: 2 Nov 2026, 09:00 GMT. Published submission portal: supplier.in-tend.co.uk.

## Key Information
- **Status:** ACTIVE (open for submissions, 21 days left when this document was generated)
- **Buyer:** [AFFINITY WATER LIMITED](https://tenderline.uk/buyers/affinity-water-limited-GB-COH-02546950)
- **Published Value:** £6,000,000 (GBP)
- **Submission Deadline:** 2 November 2026 at 09:00 GMT
- **Lots:** 1
- **Procurement Method:** Competitive flexible procedure
- **Main Category:** services
- **Classifications (CPV):** Advertising and marketing services
- **Delivery Location:** UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK
- **Legal Basis:** UKPGA 2023/54
- **Official Documents:** 4 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/media-buying-agency-ocds-h6vhtk-077eb6#documents))
- **OCID:** `ocds-h6vhtk-077eb6`

## Submission
- **Submission Platform:** [supplier.in-tend.co.uk](/out?url=https%3A%2F%2Fsupplier.in-tend.co.uk%2Faffinitywater%2Fhome).)
- **How to bid:** https://tenderline.uk/tenders/media-buying-agency-ocds-h6vhtk-077eb6#participate

## Description
To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water.
Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity.
The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand.
The supplier(s) should be able to provide all services including but not limited to:
-	Paid media strategy,
-	Insight, analytics and optimisation,
-	Media and channel planning,
-	Media buying,
-	TV,
-	Radio,
-	Performance digital,
-	Social media buying.

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** active
- **CPV codes:** 79340000
- **Delivery regions:** UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK
- **Estimated Value:** £6,000,000

- **Contract Period:** 01/03/2027 to 28/02/2030
- **Renewal published:** yes

## Provenance and Official Sources
- **Official Notice:** [Find a Tender Notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F092889-2026)
- **Last Source Update:** 2026-10-02T11:21:58.000Z
- **This document generated:** 2026-10-13T05:55:03.320Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-077eb6