Notting Hill Genesis Marketing and Media Framework

Services relating to design, supply and install of interior concepts for show homes, sales offices, residential, communal and commercial facilities for a range of customers, budgets and experiences.

Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across a range of settings. The scope of services provided within this lot ranges from computer generated visualisations and through to the development of fully interactive development models and customer tools for kiosk and web-based applications at all stages of the customer funnel. We aim to produce sector leading content, that looks and feels highly desirable across our portfolio.

This lot encompasses more than just the transactional element of buying media space, our appointing suppliers or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns in a fully integrated approach across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media. In this lot, we would look to suppliers to support individual development campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.

Public relations requirement is to establish developments and homes in a distinct, authoritative voice in the London housing market and beyond, and achieve a strong, positive and consistent presence across key media titles at local, London-wide, national and international level in support of development-specific activities.

Branding and creative design is vital to the success of sales. This lot refers to the creation and application of development place brands, the continuous development of the sales brand, and the creative application of both for online and offline purposes.

Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, produce, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.