---
ocid: "ocds-h6vhtk-060555"
title: "London-wide citizen behavioural tracker"
url: "https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555"
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value_amount: 30000
value_currency: "GBP"
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notice_type: "UK7"
buyer_name: "London Waste and Recycling Board operating as ReLondon"
buyer_id: "GB-PPON-PBNP-9149-XDTM"
cpv: ["79310000"]
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---

# London-wide citizen behavioural tracker

Source: [Tenderline](https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555). UK public procurement intelligence compiled from official UK procurement notices.

> **Tenderline Executive Summary:** London Waste and Recycling Board operating as ReLondon: "London-wide citizen behavioural tracker". Published status: complete. Framework Ceiling: £30,000. 1 published lot. Recorded submission deadline: 9 Feb 2026, 09:00 GMT. Published submission portal: relondon.gov.uk.

## Key Information
- **Status:** COMPLETE (the published submission deadline has passed)
- **Buyer:** [London Waste and Recycling Board operating as ReLondon](https://tenderline.uk/buyers/london-waste-and-recycling-board-operating-as-relondon-GB-PPON-PBNP-9149-XDTM)
- **Framework Ceiling (notional):** £30,000 (GBP)
- **Submission Deadline:** 9 February 2026 at 09:00 GMT
- **Lots:** 1
- **Procurement Method:** Competitive flexible procedure
- **Main Category:** services
- **Classifications (CPV):** Market research services
- **Delivery Location:** UK, UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK, UKL
- **Legal Basis:** UKPGA 2023/54
- **Official Documents:** 8 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555#documents))
- **OCID:** `ocds-h6vhtk-060555`

## Before you bid
Deciding whether to bid? The Tenderline page for this tender carries the competition and buyer analysis this notice does not:

- **Expected competition:** how many bids lots like this attract, from past awards in the same market.
- **Who could compete:** suppliers who have won similar work, and who holds the current contract.
- **Buyer track record:** earlier work for this buyer, its unexpired awards, and how its awards compared with its estimates.
- **Price forecast:** the commercial price range for each lot, with the middle 50% of comparable awards.

- **What it takes to win:** selection and award criteria, lot by lot.
- **Contract history:** what this tender replaces, and every notice in the procedure.

[Open the competition and buyer analysis](https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555#tl-md)

## Submission
- **Submission Platform:** [relondon.gov.uk](/out?url=https%3A%2F%2Frelondon.gov.uk%2Fabout-us%2Fjobs-and-tenders)
- **How to bid:** https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555#participate

## Description
The brief
While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work.
As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years.
Research approach:
We would like responses to suggest optimum approaches and costings against the following core requirements:
•	Baseline setting in March 2026, possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest.
•	Ongoing methodology for subsequent years against year one baseline, to provide longitudinal tracking data.
We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as:
•	Quarterly 'dip' polling against smaller subsets of questions
•	Ad hoc insights on one-off topics via online polling or using qualitative methods
•	Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data
Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover:
(a)	design and delivery of the baseline setting research in this first year; and
(b)	the provision of recommendations on methodology and costing/resourcing implications for future iterations in the next financial year.
Objectives
Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are:
•	To measure awareness and impact of ReLondon campaigns, events and behavioural interventions and projects
	To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff
•	To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level
•	To test understanding of circularity amongst the general population, including la...
> [Read full procurement scope and specification on Tenderline](https://tenderline.uk/tenders/london-wide-citizen-behavioural-tracker-ocds-h6vhtk-060555)

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** complete
- **CPV codes:** 79310000
- **Delivery regions:** UK
- **Delivery countries in notice:** GB
- **Estimated Value:** £30,000

- **Contract Period:** 01/03/2026 to 31/05/2026

## Awards & Winning Suppliers (1)
- **Award:** 1 (active)

  - Supplier(s): **Icaro Consulting Ltd**
  - Supplier identifiers: `GB-FTS-179855`
  - Value: £30,000 (exc. VAT)
  - Date: 20/02/2026

## Contracts (1)
- **Contract:** 1 (active)
  - Signed Value: £30,000
  - Signed Date: 04/03/2026

## Provenance and Official Sources
- **Official Notice:** [Find a Tender notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F002957-2026)
- **Last Source Update:** 2026-03-05T13:31:38.000Z
- **This document generated:** 2026-10-22T12:26:26.617Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-060555