---
ocid: "ocds-h6vhtk-06d023"
title: "Executive Digital Leadership Programme"
url: "https://tenderline.uk/tenders/executive-digital-leadership-programme-ocds-h6vhtk-06d023"
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notice_type: "UK6"
buyer_name: "Hywel Dda University Health Board"
buyer_id: "GB-PPON-PNPY-2728-GCWW"
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# Executive Digital Leadership Programme

Source: [Tenderline](https://tenderline.uk/tenders/executive-digital-leadership-programme-ocds-h6vhtk-06d023). UK public procurement intelligence compiled from official UK procurement notices.

> **Tenderline Executive Summary:** Hywel Dda University Health Board: "Executive Digital Leadership Programme". Published status: complete. Contract Value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.

## Key Information
- **Status:** COMPLETE (no submission deadline published)
- **Buyer:** [Hywel Dda University Health Board](https://tenderline.uk/buyers/hywel-dda-university-health-board-nhs-7a2)
- **Contract Value (direct award):** Value not published (currency not published)
- **Submission Deadline:** Not published
- **Lots:** 1
- **Procurement Method:** Below threshold - without competition
- **Main Category:** Not published
- **Classifications (CPV):** None published
- **Delivery Location:** UKL14
- **Legal Basis:** UKPGA 2023/54
- **Awarded Value:** £48,200 (exc. VAT, 1 award)
- **Official Documents:** 2 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/executive-digital-leadership-programme-ocds-h6vhtk-06d023#documents))
- **OCID:** `ocds-h6vhtk-06d023`

## Before you bid
Deciding whether to bid? The Tenderline page for this tender carries the competition and buyer analysis this notice does not:

- **Expected competition:** how many bids lots like this attract, from past awards in the same market.
- **Who could compete:** suppliers who have won similar work, and who holds the current contract.
- **Buyer track record:** earlier work for this buyer, its unexpired awards, and how its awards compared with its estimates.
- **Price forecast:** the commercial price range for each lot, with the middle 50% of comparable awards.

- **What it takes to win:** selection and award criteria, lot by lot.
- **Contract history:** what this tender replaces, and every notice in the procedure.

[Open the competition and buyer analysis](https://tenderline.uk/tenders/executive-digital-leadership-programme-ocds-h6vhtk-06d023#tl-md)

## Description
Hywel Dda University Health Board's (HDUHB) Workforce
and OD Directorate is seeking to award a contract for the
provision of an Executive Digital Leadership Development
Programme. The programme will support the development of
leadership capabilities required to drive digital transformation
across the organisation, equipping participants with the skills,
knowledge and confidence to lead change initiatives
effectively. The programme will provide structured learning
and development opportunities focused on leadership,
strategic thinking, change management and innovation. The
intended outcome is to strengthen leadership capacity,
support organisational transformation objectives and improve
organisational performance. Market research undertaken by
the Health Board has identified Adapt2Digital as the only
supplier currently known to provide the specialist combination
of executive leadership development, digital-era mindset
transformation, leadership diagnostics, coaching and
mentoring required to meet the programme
objectives.Adapt2Digital is the creator and sole owner of
Modern Mindset Theory, The Dilyn Way™ change
framework, The Power of ONE methodology and specialist
digital-leadership profiling tools. These proprietary
methodologies and assessment tools form a core component
of the proposed programme and are exclusive to the
supplier. With more than 15 years' experience supporting UK
and international public-sector leaders, Adapt2Digital has
developed and refined its methodologies through delivery of
transformation and leadership programmes within complex
organisational environments. Market research indicates that
whilst alternative providers offer elements of leadership
development, coaching or organisational change support, no
other supplier has been identified that offers the same
combination of proprietary methodologies, digital-leadership
diagnostics and integrated development approach required
for this programme. The Health Board considers the proposed
contract to represent value for money. Benchmarking
undertaken against comparable executive leadership and
digital transformation programmes indicates that the
proposed costs are commensurate with the specialist nature
of the services being provided. The programme has been
developed within an approved budget and has been
structured to maximise outcomes, impact and long-term
organisational benefit whilst ensuring the prudent use of
public funds.Adapt2Digital is the only supplier currently
identified as capable of delivering an evidence-based,
digitally focused and sustainable leadership development
programme that meets the Health Board's specific
requirements. The supplier's exclusive intellectual property,
specialist expertise and established public-sector track record
provide the rationale for the proposed direct award.

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** complete
- **CPV codes:** 80500000
- **Delivery regions:** UKL
- **Delivery countries in notice:** GB

## Awards & Winning Suppliers (1)
- **Award:** Executive Digital Leadership Programme (active)
  - Award id: `1`
  - Supplier(s): **Adapt2Digital**
  - Supplier identifiers: `GB-PPON:PJXX-4361-LRTZ`
  - Value: £48,200 (exc. VAT)
  - Date: 10/08/2026

## Provenance and Official Sources
- **Official Notice:** [Find a Tender notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F076779-2026)
- **Last Source Update:** 2026-08-12T12:27:27.000Z
- **This document generated:** 2026-10-21T21:19:31.092Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-06d023