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AwardedFind a Tender · award

ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services

Buyer: DAERA - College of Agriculture, Food and Rural Enterprise CAFRE →

BuyerDAERA - College of Agriculture, Food and Rural Enterprise CAFRE
StatusAwarded
DeadlineNot published
ValueValue not published
Published17 Oct 2023

What is being bought

The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification).

Delivery location

UKN

Categories

Advertising and marketing services 79340000Advertising management services 79341200Advertising campaign services 79341400Advertising services 79341000

Lot details

Lot 1

The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification). Additional information: The estimated total contract value in II.1.7 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by the Department/CAFRE and are not guaranteed.

Statuscancelled

Award criteria
AC1 - Strategic Solution — 24.5
AC2 - Media Strategy, Rationale and Media Plan — 28
AC3 - Key Personnel Experience — 7
AC4 - Social Value — 10.5
AC5 - Total Campaign Delivery Cost — 20
AC6 - Average Hourly Rate — 10

What is included

ItemCategoryQuantity
1Advertising and marketing services, Advertising campaign services, Advertising management servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,803 of 13,741 with a bid count)3.2 average (6,508 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer0Not publishedNot publishedNot published
Delivery region: UKN4893 median · 27.6 average (268 of 489 with a bid count)3.4 average (319 of 489 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Contract

Statusactive
Value£295,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-03eeac
Latest release ID030619-2023
Latest release timestampTue Oct 17 2023 13:57:29 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
17 Oct 2023award, contract030619-2023
10 Aug 2023tender023405-2023

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "030619-2023",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 3,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 3,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 0,
        "measure": "foreignBidsFromEU",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 3,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
        "id": "5",
        "value": 3,
        "measure": "electronicBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2023-10-17T14:57:29+01:00",
  "ocid": "ocds-h6vhtk-03eeac",
  "buyer": {
    "id": "GB-FTS-89862",
    "name": "DAERA - College of Agriculture, Food and Rural Enterprise CAFRE"
  },
  "awards": [
    {
      "id": "030619-2023-1-1",
      "title": "Contract",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-9254",
          "name": "ANDERSON SPRATT GROUP LTD"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
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    "lots": [
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        "status": "cancelled",
        "options": {
          "description": "Option to extend for a further period of up to and including 12 months."
        },
        "hasOptions": true,
        "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification). Additional information: The estimated total contract value in II.1.7 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by the Department/CAFRE and are not guaranteed.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "AC1 - Strategic Solution",
              "type": "quality",
              "description": "24.5"
            },
            {
              "name": "AC2 - Media Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "28"
            },
            {
              "name": "AC3 - Key Personnel Experience",
              "type": "quality",
              "description": "7"
            },
            {
              "name": "AC4 - Social Value",
              "type": "quality",
              "description": "10.5"
            },
            {
              "name": "AC5 - Total Campaign Delivery Cost",
              "type": "cost",
              "description": "20"
            },
            {
              "name": "AC6 - Average Hourly Rate",
              "type": "cost",
              "description": "10"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
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        "deliveryAddresses": [
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        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification).",
    "reviewDetails": "CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was. communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-89862",
      "name": "DAERA - College of Agriculture, Food and Rural Enterprise CAFRE",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "Antrim",
        "postalCode": "BT41 4PS",
        "countryName": "United Kingdom",
        "streetAddress": "45 Tirgracy Road"
      },
      "details": {
        "url": "https://www.cafre.ac.uk/",
        "buyerProfile": "https://www.finance-ni.gov.uk/topics/procurement",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "01",
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            "description": "General public services"
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        ]
      },
      "identifier": {
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      },
      "contactPoint": {
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    },
    {
      "id": "GB-FTS-9254",
      "name": "ANDERSON SPRATT GROUP LTD",
      "roles": [
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      ],
      "address": {
        "region": "UK",
        "locality": "BELFAST",
        "postalCode": "BT4 2GU",
        "countryName": "United Kingdom",
        "streetAddress": "Anderson House"
      },
      "details": {
        "url": "https://etendersni.gov.uk/epps",
        "scale": "sme"
      },
      "identifier": {
        "legalName": "ANDERSON SPRATT GROUP LTD"
      },
      "contactPoint": {
        "email": "dbrennan@asgireland.com"
      }
    },
    {
      "id": "GB-FTS-20217",
      "name": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Belfast",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended."
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "030619-2023-1-1",
      "title": "Contract",
      "value": {
        "amount": 295000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "030619-2023-1-1",
      "dateSigned": "2023-10-11T00:00:00+01:00"
    }
  ],
  "description": "The Department / CAFRE do not guarantee any level of business under this contract. The successful Contractor’s performance on this Contract will be managed as per the specification and regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they. will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Construction and Procurement Delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts. Regulations 2015 (as amended), be excluded from future public procurement competitions for a period of up to three years.",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
17 Oct 2023 · 030619-2023 · award, contract
{
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        "id": "2",
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      },
      {
        "id": "3",
        "value": 0,
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      },
      {
        "id": "4",
        "value": 3,
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      },
      {
        "id": "5",
        "value": 3,
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  "ocid": "ocds-h6vhtk-03eeac",
  "buyer": {
    "id": "GB-FTS-89862",
    "name": "DAERA - College of Agriculture, Food and Rural Enterprise CAFRE"
  },
  "awards": [
    {
      "id": "030619-2023-1-1",
      "title": "Contract",
      "status": "active",
      "suppliers": [
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          "name": "ANDERSON SPRATT GROUP LTD"
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  ],
  "tender": {
    "id": "ID 4646910",
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        "id": "1",
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        "hasOptions": true,
        "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification). Additional information: The estimated total contract value in II.1.7 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by the Department/CAFRE and are not guaranteed.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "AC1 - Strategic Solution",
              "type": "quality",
              "description": "24.5"
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            {
              "name": "AC2 - Media Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "28"
            },
            {
              "name": "AC3 - Key Personnel Experience",
              "type": "quality",
              "description": "7"
            },
            {
              "name": "AC4 - Social Value",
              "type": "quality",
              "description": "10.5"
            },
            {
              "name": "AC5 - Total Campaign Delivery Cost",
              "type": "cost",
              "description": "20"
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          {
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            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services",
    "status": "complete",
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      "GPA"
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      "id": "32014L0024",
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    },
    "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification).",
    "reviewDetails": "CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was. communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
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  },
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      "roles": [
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      "address": {
        "region": "UK",
        "locality": "Antrim",
        "postalCode": "BT41 4PS",
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        "streetAddress": "45 Tirgracy Road"
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      "address": {
        "region": "UK",
        "locality": "BELFAST",
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        "streetAddress": "Anderson House"
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    {
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  "initiationType": "tender"
}
10 Aug 2023 · 023405-2023 · tender
{
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        "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification). Additional information: The estimated total contract value in II.2.6 is a maximum estimated figure for the entire period of the contract. There is no guarantee of work or spend given. Options will align with budgets which are subject to confirmation and approval by.. the Department/CAFRE and are not guaranteed.",
        "awardCriteria": {
          "criteria": [
            {
              "name": "AC1 - Strategic Solution",
              "type": "quality",
              "description": "24.5"
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              "description": "28"
            },
            {
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              "description": "7"
            },
            {
              "name": "AC4 - Social Value",
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              "description": "10.5"
            },
            {
              "name": "AC5 - Total Campaign Delivery Cost",
              "type": "cost",
              "description": "20"
            },
            {
              "name": "AC6 - Average Hourly Rate",
              "type": "cost",
              "description": "10"
            }
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        "contractPeriod": {
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          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services",
    "value": {
      "amount": 295000,
      "currency": "GBP"
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "bidOpening": {
      "date": "2023-09-11T15:30:00+01:00"
    },
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "awardPeriod": {
      "startDate": "2023-09-11T15:30:00+01:00"
    },
    "description": "The College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification).",
    "tenderPeriod": {
      "endDate": "2023-09-11T15:00:00+01:00"
    },
    "hasRecurrence": false,
    "reviewDetails": "CPD will comply with the Public Contracts Regulations 2015 (as amended) and, where appropriate, will incorporate a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract is communicated to tenderers. That notification will provide full information on the award decision. This provides time for the unsuccessful tenderers to challenge the award decision before the contract is entered into.",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "endDate": "2023-12-10T23:59:59Z"
      }
    },
    "submissionMethod": [
      "electronicSubmission",
      "written"
    ],
    "procurementMethod": "open",
    "selectionCriteria": {
      "criteria": [
        {
          "type": "technical",
          "appliesTo": [
            "supplier"
          ],
          "description": "As per Tender documentation."
        }
      ]
    },
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://etendersni.gov.uk/epps",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-89862",
      "name": "DAERA - College of Agriculture, Food and Rural Enterprise CAFRE",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UK",
        "locality": "Antrim",
        "postalCode": "BT41 4PS",
        "countryName": "United Kingdom",
        "streetAddress": "45 Tirgracy Road"
      },
      "details": {
        "url": "https://etendersni.gov.uk/epps",
        "buyerProfile": "https://etendersni.gov.uk/epps",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "legalName": "DAERA - College of Agriculture, Food and Rural Enterprise CAFRE"
      },
      "contactPoint": {
        "url": "https://etendersni.gov.uk/epps",
        "email": "ssdadmin.cpd@finance-ni.gov.uk"
      }
    },
    {
      "id": "GB-FTS-20217",
      "name": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Belfast",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended."
      }
    }
  ],
  "language": "en",
  "description": "Contract Monitoring: The successful Contractor’s performance on the Contract will be managed as per the specification and regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Construction and Procurement Delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts Regulations 2015 (as amended), be excluded from future public procurement competitions for a period of up to three years. The Authority expressly reserves the rights: (I) not to award any contract as a result of the procurement process commenced by publication of this notice; (II) to make whatever changes it may see fit to the content and structure of the tendering Competition; (III) to award a contract in respect of any part of the services covered by this notice; and (IV) to award contract(s) in stages. In no circumstances will the Authority be liable for any costs incurred by candidates. This project will be used to progress the Government’s wider social, economic. and environmental objectives.",
  "initiationType": "tender"
}