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QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+2 more
Northern Ireland (UKN)
Northern Ireland (UKN0)
Published value
Not published
Submission deadline Not published
Lots published2
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Queen's University Belfast: "QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)". Published status: complete. Published value: Value not published. 2 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityQueen's University BelfastScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Queen's University Belfast
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Queen's University Belfast. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4Bids / Report
13.6% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 59 active published awards; 59 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityQueen's University Belfast
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published11 Aug 2025, 18:34 BST
Last source update11 Aug 2025, 18:34 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services
Delivery area
Northern Ireland (UKN)
Northern Ireland (UKN0)
OCIDocds-h6vhtk-04dbed
What is being bought
The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 – Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 – Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).
What changed
From the official release history
  1. Status changed to complete
    11 Aug 2025, 18:34 BST
  2. Official notice release published
    11 Aug 2025, 18:34 BST
  3. Submission deadline changed to published date
    11 Aug 2025, 18:34 BST
  4. Status changed to active
    5 Feb 2025, 15:16 GMT
  5. Official notice release published
    5 Feb 2025, 15:16 GMT
  6. Submission deadline changed to 7 Mar 2025, 16:00 GMT
    5 Feb 2025, 15:16 GMT
  7. Buyer information updated
    5 Feb 2025, 15:16 GMT
Lots and requirements (2)
Published by the contracting authority
  • Lot 1 · #1
    Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (
    cancelled
    Published valueNot published
    Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A
    cancelled
    Published valueNot published
    The agency will be responsible for: • Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. • Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    11 Aug 2025, 18:34 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 24 Jul 2025, 00:00 BST · £3,500,000
  5. Contract active
    Signed 22 Jul 2025, 00:00 BST · £1,500,000
Commercial outcome and competition
Awards
Akerolabs Ltd
Not published · Not published · active
Krow Agency Limited
Not published · Not published · active
Contracts
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 – Appointment of an International Digital Marketing and Communications Partner
£3,500,000 · signed 24 Jul 2025, 00:00 BST · active
Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 – Contract for an out of home planning and buying partner
£1,500,000 · signed 22 Jul 2025, 00:00 BST · active
Bid statistics
bids: 3 (lot 1)
electronicBids: 3 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 3 (lot 1)
smeBids: 2 (lot 1)
bids: 1 (lot 2)
electronicBids: 1 (lot 2)
foreignBidsFromEU: 0 (lot 2)
foreignBidsFromNonEU: 1 (lot 2)
smeBids: 0 (lot 2)
Buyer and organisations in this procedure

Queen's University Belfast

Contracting authority GB-FTS-6917
View buyer profile

  • Queen's University Belfast
    buyer

    University Road, Belfast, UKN, BT7 1NN
    f.toh@qub.ac.uk

  • Akerolabs Ltd
    supplier

    Brighton, UK

  • Krow Agency Limited
    supplier

    Belfast, UK

  • Queen's University Belfast
    reviewBody

    Belfast, BT7 1NN
    f.toh@qub.ac.uk
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published