---
ocid: "ocds-h6vhtk-04fa39"
title: "Brand Response Campaign"
url: "https://tenderline.uk/tenders/brand-response-campaign-ocds-h6vhtk-04fa39"
status: "complete"
stage: "compiled"
submissions_open: false
deadline: null
days_to_deadline: null
value_amount: null
value_currency: null
buyer_name: "Transport for Wales"
buyer_id: "GB-PPON-PPHD-4211-XYXJ"
cpv: ["79000000"]
delivery_location: "UKL"
lots: 1
awards: 1
contracts: 0
framework: false
dynamic_purchasing_system: false
suitable_for_smes: true
legal_basis: "UKPGA 2023/54"
source_updated: "2025-04-07T14:34:40.000Z"
generated: "2026-10-08T05:33:15.615Z"
machine_api: "https://tenderline.uk/api/public/tenders/ocds-h6vhtk-04fa39"
---

# Brand Response Campaign

Source: [Tenderline](https://tenderline.uk/tenders/brand-response-campaign-ocds-h6vhtk-04fa39) — UK public procurement intelligence compiled from official Find a Tender notices.

> **Tenderline Executive Summary:** Transport for Wales: "Brand Response Campaign". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.

## Key Information
- **Status:** COMPLETE (no submission deadline published)
- **Buyer:** [Transport for Wales](https://tenderline.uk/buyers/transport-for-wales-GB-PPON-PPHD-4211-XYXJ)
- **Published Value:** Value not published (currency not published)
- **Submission Deadline:** Not published
- **Lots:** 1
- **Procurement Method:** Direct award
- **Main Category:** Not published
- **Classifications (CPV):** None published
- **Delivery Location:** UKL
- **Legal Basis:** UKPGA 2023/54
- **Official Documents:** 3 published documents & notices ([view on Tenderline](https://tenderline.uk/tenders/brand-response-campaign-ocds-h6vhtk-04fa39#documents))
- **OCID:** `ocds-h6vhtk-04fa39`

## Description
The provision of a new agency partner to support with Transport for Wales' (TfW) Brand Response Campaign.
Develop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders.
Key deliverables:
- Brand response creative platform and concept development - strategic and creative services.
- Activation campaign concepts and development - strategic and creative services.
- Account Management and reporting against deliverables and budget.
- Development of always-on messaging matrix.
- Production of media assets in line with media plan delivery - including TV and radio.
- Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.

## Lots (1)
### Lot 1: Untitled lot
- **Lot id:** `1`
- **Status:** complete
- **CPV codes:** 79000000
- **Delivery regions:** UKL

## Awards & Winning Suppliers (1)
- **Award:** C001178.00 - Brand Response Campaign (cancelled)
  - Award id: `1`
  - Supplier(s): **Lucky Generals Ltd**
  - Supplier identifiers: `GB-PPON:PHCB-9989-JMLR`
  - Value: £1,500,000
  - Date: 03/04/2025

## Provenance and Official Sources
- **Official Notice:** [Find a Tender Notice](/out?url=https%3A%2F%2Fwww.find-tender.service.gov.uk%2FNotice%2F013452-2025)
- **Last Source Update:** 2025-04-07T14:34:40.000Z
- **This document generated:** 2026-10-08T05:33:15.615Z
- **Machine API:** https://tenderline.uk/api/public/tenders/ocds-h6vhtk-04fa39