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planningFind a Tender · planning Update

105017 - What works in AI Adoption within DCMS Sectors

Buyer: Department for Culture, Media and Sport →

BuyerDepartment for Culture, Media and Sport
Statusplanning
DeadlineNot published
Value£1,500,000
Published27 Jul 2026

What is being bought

DCMS are seeking to commission “what works” research into the impact and effectiveness of AI adoption interventions within DCMS sectors. We are interested in two broad sets of questions. The first is analysis of how businesses within DCMS sectors that are in the process of adopting AI achieve this, the challenges they face and the opportunities and benefits realised. We anticipate this will be explored through an ethnographic study that observes how individuals and teams actually use AI tools in their jobs. The second set of questions is what policy interventions work best to support businesses that wish to adopt AI, which we anticipate will be answered by testing hypothetical interventions through randomised control trials (RCTs). Bidders will be able to propose alternative methodologies if they think they suit these questions better; the core need for this project is to produce direct, robust evidence of what works, as opposed to what is self-reported (e.g. through interviews, focus groups, surveys, and similar) to work. This project will be commissioned either through a Competitive Flexible Procedure under the Procurement Act 2023, or through the RM6126 Research and Insights framework. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently aside three other large projects across 2027-2030, these include; mapping the specific "user pathways" audiences take to find, consume, and value information; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.

Delivery location

UK, GB

Categories

Design and execution of research and development 73300000Social research services 79315000

Lot details

Lot 1

No lot description published.

Statusplanning
Contract periodFrom 8 Mar 2027 to 7 Mar 2030
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
1Design and execution of research and development, Social research servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 73. The category anchor is Design and execution of research and development (73300000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 739163 median · 43.2 average (164 of 916 with a bid count)3.1 average (177 of 916 with named award suppliers)Not published
Same buyer3Not publishedNot publishedNot published
Delivery region: UK3402 median · 114.2 average (53 of 340 with a bid count)5.2 average (61 of 340 with named award suppliers)Not published
Similar published value (0.5×–2×)4719.5 median · 19.5 average (2 of 47 with a bid count)3.5 average (2 of 47 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones1
MilestoneTypeDueStatus
One Virtual Engagement Seminar (Tuesday 8th September 12:00 - 13:00) Please copy paste the below link into a browser to register. There will be an introduction to the research, allowing for time at the end for a Q&A on the prospective research. Please ensure you have registered to receive a Microsoft Teams meeting link to the seminar. https://forms.cloud.microsoft/pages/responsepage.aspx?id=bplOgonFVkCVszLEnIpEx4FxwFXJMJlOkexCFt6L-ihUOFRQMTVIVFBHSUdOTEdMVFlJQ01WQllVUi4u&route=shorturlengagement18 Sept 2026scheduled

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06d489
Latest release ID070954-2026
Latest release timestampMon Jul 27 2026 16:20:15 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanning
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£1,500,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
27 Jul 2026planningUpdate070954-2026
27 Jul 2026planning070910-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "initiationType": "tender"
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Complete JSON history (2 releases)
27 Jul 2026 · 070954-2026 · planningUpdate
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27 Jul 2026 · 070910-2026 · planning
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}