---
name: "GOOGLE UK LIMITED"
supplier_id: "GB-PPON:PYTW-6484-BTXP"
organisation_scale: "large"
total_awards: 7
total_spend_gbp: 19638026
median_contract_gbp: 2662500
lots_bid: 1
lots_won: 1
win_rate_pct: 100
median_discount_pct: 17
url: "https://tenderline.uk/suppliers/google-uk-limited-coh-03977902"
generated: "2026-10-08T03:21:09.034Z"
machine_api: "https://tenderline.uk/api/public/suppliers/GB-PPON%3APYTW-6484-BTXP/markdown"
---

# GOOGLE UK LIMITED · UK Public Sector Contract Record

Source: [Tenderline](https://tenderline.uk/suppliers/google-uk-limited-coh-03977902) — Official UK public procurement supplier dossier compiled from Find a Tender notices.

> **Tenderline Supplier Summary:** GOOGLE UK LIMITED is a Large organisation public sector supplier in the UK. Tracked in Tenderline with 7 published contract awards across official contracting authorities.

## Key Information
- **Supplier Name:** GOOGLE UK LIMITED
- **Organisation Scale:** Large organisation
- **Company Registration (CRN):** `GB-PPON:PYTW-6484-BTXP` (Official UK PPON)
- **Total Published Awards:** 7
- **Primary Sector:** [Advertising and marketing services](https://tenderline.uk/sectors/advertising-and-marketing-services-79340000)
- **Company Status:** Active

- **Tenderline Record:** https://tenderline.uk/suppliers/google-uk-limited-coh-03977902

## Bidding & Win Rate Record
- **Contested Win Rate:** 100% (1 lots won, 0 lost, 0 pending decision)
- **Total Bid Activity:** 1 lots bid across 1 procurement procedures

- **Buyer Relationships:** Bid with 1 distinct contracting authorities

## Winning Pricing & Discount Benchmarks
- **Median Award Pricing:** 17% below published budget estimate (median of 1 comparable winning awards)

## Market Volume & Benchmarks
- **Total Published Contract Spend:** £20m
- **Median Contract Value:** £2.7m

## Delivery Geography
- **Active Delivery Regions:** Nationwide (UK), [Greater London](https://tenderline.uk/regions/london)

## Top Public Sector Clients
1. **[Department for Science, Innovation & Technology](https://tenderline.uk/buyers/department-for-science-innovation-technology-gov-d1381):** 1 procedures (2 awards)
2. **[Corporate Officer of the House of Commons](https://tenderline.uk/buyers/corporate-officer-of-the-house-of-commons-GB-PPON-PQCD-6982-LPZW):** 1 procedures (2 awards)
3. **[Transport for Wales Rail Limited (Utility Buyer)](https://tenderline.uk/buyers/transport-for-wales-rail-limited-utility-buyer-GB-PPON-PVJP-5451-JYWQ):** 1 procedures
4. **[Greater London Authority (GLA)](https://tenderline.uk/buyers/greater-london-authority-gla-GB-PPON-PHGV-7784-TDZZ):** 1 procedures
5. **[HEALTH DATA RESEARCH UK](https://tenderline.uk/buyers/health-data-research-uk-GB-COH-10887014):** 1 procedures

## Largest Contract Awards Won
Top public sector contracts awarded to this supplier:
1. **[Department for Science, Innovation & Technology](https://tenderline.uk/buyers/department-for-science-innovation-technology-gov-d1381):** £6.9m · [MHCLG Augmented Planning Decisions](https://tenderline.uk/tenders/mhclg-augmented-planning-decisions-ocds-h6vhtk-05d4aa) · Awarded: 5 Feb 2026
2. **[Department for Science, Innovation & Technology](https://tenderline.uk/buyers/department-for-science-innovation-technology-gov-d1381):** £6.9m · [MHCLG Augmented Planning Decisions](https://tenderline.uk/tenders/mhclg-augmented-planning-decisions-ocds-h6vhtk-05d4aa)
3. **[Transport for Wales Rail Limited (Utility Buyer)](https://tenderline.uk/buyers/transport-for-wales-rail-limited-utility-buyer-GB-PPON-PVJP-5451-JYWQ):** £5.0m · [Google Ads Direct Advertising Services](https://tenderline.uk/tenders/google-ads-direct-advertising-services-ocds-h6vhtk-06d1e8) · Awarded: 22 Jul 2026
4. **[Greater London Authority (GLA)](https://tenderline.uk/buyers/greater-london-authority-gla-GB-PPON-PHGV-7784-TDZZ):** £325k · [GLA - YouTube Credit Line](https://tenderline.uk/tenders/gla-youtube-creditline-ocds-h6vhtk-06f4b9) · Awarded: 24 Aug 2026
5. **[Corporate Officer of the House of Commons](https://tenderline.uk/buyers/corporate-officer-of-the-house-of-commons-GB-PPON-PQCD-6982-LPZW):** £250k · [Google Advertising - Online Marketing](https://tenderline.uk/tenders/google-advertising-online-marketing-ocds-h6vhtk-06ae95) · Awarded: 21 May 2026

## Contract Expiries & Upcoming Recompetes
- **Active Contracts Ending in 18 Months:** 1

## Competitive Supplier Intelligence
> **Full Win-Loss & Award Analysis:** Complete historical contract timelines, pricing movement benchmarks, buyer relationship networks, and competitor analysis are available on Tenderline:
> [View complete GOOGLE UK LIMITED public contract history on Tenderline](https://tenderline.uk/suppliers/google-uk-limited-coh-03977902#contract-history)

## Provenance and Open Data
- **Data Source:** Official award notices published under the Open Government Licence v3.0 on Find a Tender Service.
- **Canonical Profile:** https://tenderline.uk/suppliers/google-uk-limited-coh-03977902
- **Full Catalogue Machine Access:** https://tenderline.uk/llms.txt