---
name: "AO RETAIL LIMITED"
supplier_id: "GB-FTS-61002"
organisation_scale: "large"
total_awards: 5
total_spend_gbp: 40000
median_contract_gbp: 40000
lots_bid: 1
lots_won: 0
win_rate_pct: 0
median_discount_pct: null
url: "https://tenderline.uk/suppliers/ao-retail-limited-coh-03914998"
generated: "2026-10-08T02:54:29.511Z"
machine_api: "https://tenderline.uk/api/public/suppliers/GB-FTS-61002/markdown"
---

# AO RETAIL LIMITED · UK Public Sector Contract Record

Source: [Tenderline](https://tenderline.uk/suppliers/ao-retail-limited-coh-03914998) — Official UK public procurement supplier dossier compiled from Find a Tender notices.

> **Tenderline Supplier Summary:** AO RETAIL LIMITED is a Large organisation public sector supplier in the UK. Tracked in Tenderline with 5 published contract awards across official contracting authorities.

## Key Information
- **Supplier Name:** AO RETAIL LIMITED
- **Organisation Scale:** Large organisation
- **Company Registration (CRN):** `GB-FTS-61002` (Find a Tender organisation id)
- **Total Published Awards:** 5
- **Primary Sector:** [Electrical domestic appliances](https://tenderline.uk/sectors/electrical-domestic-appliances-39710000)
- **Company Status:** Active

- **Tenderline Record:** https://tenderline.uk/suppliers/ao-retail-limited-coh-03914998

## Bidding & Win Rate Record
- **Contested Win Rate:** 0% (0 lots won, 1 lost, 0 pending decision)
- **Total Bid Activity:** 1 lots bid across 1 procurement procedures

- **Buyer Relationships:** Bid with 1 distinct contracting authorities (1 contested without win)

## Market Volume & Benchmarks
- **Total Published Contract Spend:** £40k
- **Median Contract Value:** £40k

## Delivery Geography
- **Active Delivery Regions:** [North East England](https://tenderline.uk/regions/north-east), [West Midlands](https://tenderline.uk/regions/west-midlands), Nationwide (UK), [East Midlands](https://tenderline.uk/regions/east-midlands)

## Top Public Sector Clients
1. **[Your Homes Newcastle Ltd](https://tenderline.uk/buyers/your-homes-newcastle-ltd-GB-COH-05076256):** 1 procedures
2. **[Humankind Charity](https://tenderline.uk/buyers/humankind-charity-GB-FTS-16595):** 1 procedures
3. **[ESPO](https://tenderline.uk/buyers/espo-GB-FTS-508):** 1 procedures
4. **[Hampshire County Council](https://tenderline.uk/buyers/hampshire-county-council-ons-e10000014):** 1 procedures
5. **[Warwickshire County Council](https://tenderline.uk/buyers/warwickshire-county-council-ons-e10000031):** 1 procedures

## Largest Contract Awards Won
Top public sector contracts awarded to this supplier:
1. **[Humankind Charity](https://tenderline.uk/buyers/humankind-charity-GB-FTS-16595):** £40k · [White Goods and Electrical Equipment](https://tenderline.uk/tenders/white-goods-and-electrical-equipment-ocds-h6vhtk-035a98)

## Contract Expiries & Upcoming Recompetes
- **Active Contracts Ending in 18 Months:** 0

## Competitive Supplier Intelligence
> **Full Win-Loss & Award Analysis:** Complete historical contract timelines, pricing movement benchmarks, buyer relationship networks, and competitor analysis are available on Tenderline:
> [View complete AO RETAIL LIMITED public contract history on Tenderline](https://tenderline.uk/suppliers/ao-retail-limited-coh-03914998#contract-history)

## Provenance and Open Data
- **Data Source:** Official award notices published under the Open Government Licence v3.0 on Find a Tender Service.
- **Canonical Profile:** https://tenderline.uk/suppliers/ao-retail-limited-coh-03914998
- **Full Catalogue Machine Access:** https://tenderline.uk/llms.txt