# Sales, marketing and business intelligence software package (CPV 48480000) · UK Public Procurement Sector Dossier Source: [Tenderline](https://tenderline.uk/sectors/sales-marketing-and-business-intelligence-software-package-48480000). UK public procurement sector intelligence compiled from official UK procurement notices. > **Tenderline Sector Summary:** Sales, marketing and business intelligence software package (CPV 48480000) covers UK public procurement for Sales, marketing and business intelligence software package. Tracked across 33 published procedures (15 in the last 12 months) across 30 contracting authorities, with 1 live opportunities open for bidding right now. ## Key Sector Information - **Sector:** Sales, marketing and business intelligence software package - **CPV Code:** `48480000` - **Classification Level:** CPV Class (4-digit sub-sector) - **Parent Division:** [Software Packages & ERP (CPV 48000000)](https://tenderline.uk/sectors/software-packages-erp-48000000) - **Live Open Tenders:** 1 - **Notices in Last 12 Months:** 15 - **Total Catalogue Procedures:** 33 - **Active Contracting Authorities (12m):** 13 (30 lifetime) - **Typical Tender Window:** 36 days (median, notice publication to submission deadline) - **Tenderline Sector Dossier:** https://tenderline.uk/sectors/sales-marketing-and-business-intelligence-software-package-48480000 - **Sector RSS Feed:** https://tenderline.uk/sectors/sales-marketing-and-business-intelligence-software-package-48480000/feed.xml ## Market Competition & Pricing Benchmarks - **Typical Bids per Lot:** 11 bids (middle half 11–11) (median of 1 procedures, 36 months, contracts) - **Typical Contract Value (Net):** £92k (median net contract award; interquartile range £44k–£474k) - **Local Win Rate:** 20% of awards won by suppliers registered in the delivery region ## Other Classes in Software Packages & ERP 1. [Industry specific software package (CPV 48100000)](https://tenderline.uk/sectors/industry-specific-software-package-48100000): 246 notices/12m 2. [Communication software package (CPV 48510000)](https://tenderline.uk/sectors/communication-software-package-48510000): 211 notices/12m 3. [Networking software package (CPV 48210000)](https://tenderline.uk/sectors/networking-software-package-48210000): 171 notices/12m 4. [Financial analysis and accounting software package (CPV 48440000)](https://tenderline.uk/sectors/financial-analysis-and-accounting-software-package-48440000): 101 notices/12m 5. [Information systems (CPV 48810000)](https://tenderline.uk/sectors/information-systems-48810000): 78 notices/12m 6. [Time accounting or human resources software package (CPV 48450000)](https://tenderline.uk/sectors/time-accounting-or-human-resources-software-package-48450000): 64 notices/12m ## Leading Contracting Authorities in this Sector Top public sector buyers procuring Sales, marketing and business intelligence software package work: 1. [ORDNANCE SURVEY LIMITED](https://tenderline.uk/buyers/ordnance-survey-limited-gov-d38): 3 notices (2 in last 12m) 2. [Department for Science, Innovation & Technology](https://tenderline.uk/buyers/department-for-science-innovation-technology-gov-d1381): 2 notices (2 in last 12m) 3. [ABELLIO EAST MIDLANDS LIMITED](https://tenderline.uk/buyers/abellio-east-midlands-limited-coh-09860485): 1 notices (1 in last 12m) 4. [AFFINITY WATER LIMITED](https://tenderline.uk/buyers/affinity-water-limited-GB-COH-02546950): 1 notices (0 in last 12m) 5. [Caledonian Sleeper Limited](https://tenderline.uk/buyers/caledonian-sleeper-limited-coh-sc328825): 1 notices (0 in last 12m) 6. [Codi Group Ltd](https://tenderline.uk/buyers/codi-group-ltd-coh-ip29682r): 1 notices (1 in last 12m) 7. [Department for Business, Energy & Industrial Strategy](https://tenderline.uk/buyers/department-for-business-energy-industrial-strategy-nhs-xvw): 1 notices (0 in last 12m) 8. [Department of Health & Social Care](https://tenderline.uk/buyers/department-of-health-social-care-gov-d12): 1 notices (0 in last 12m) ## Delivery Geography (ITL-1 Regions) Distribution of published procurement notices by UK delivery region: 1. [South East England](https://tenderline.uk/regions/south-east): 7 notices (35%) 2. [East of England](https://tenderline.uk/regions/east-of-england): 5 notices (25%) 3. [North West England](https://tenderline.uk/regions/north-west): 4 notices (20%) 4. [Yorkshire and the Humber](https://tenderline.uk/regions/yorkshire-and-the-humber): 4 notices (20%) 5. [Greater London](https://tenderline.uk/regions/london): 4 notices (20%) 6. [West Midlands](https://tenderline.uk/regions/west-midlands): 3 notices (15%) ## Leading Awarded Suppliers in this Sector Top suppliers by distinct contract procedures won in Sales, marketing and business intelligence software package: 1. [Business Funding Research Ltd](https://tenderline.uk/suppliers/business-funding-research-ltd-coh-07312969): 2 procedures across 2 contracting authorities 2. [HOOTSUITE INC](https://tenderline.uk/suppliers/hootsuite-inc-coh-08056847): 2 procedures across 1 contracting authorities 3. [Exiger Limited](https://tenderline.uk/suppliers/exiger-limited-coh-08613726): 1 procedures (2 awards) across 1 contracting authorities 4. [Academia Ltd](https://tenderline.uk/suppliers/academia-ltd-coh-04771037): 1 procedures across 1 contracting authorities 5. [Anchor Operating System](https://tenderline.uk/suppliers/anchor-operating-system-GB-FTS-117364): 1 procedures across 1 contracting authorities 6. [BIG TICKET, INC](https://tenderline.uk/suppliers/big-ticket-inc-GB-PPON-PDNX-8561-CNNN): 1 procedures across 1 contracting authorities 7. [CACI Ltd](https://tenderline.uk/suppliers/caci-ltd-coh-01649776): 1 procedures across 1 contracting authorities 8. [CYBIT LIMITED](https://tenderline.uk/suppliers/cybit-limited-coh-02650067): 1 procedures across 1 contracting authorities ## Interactive Intelligence & Provenance > **Complete Sector Analytics:** In-depth competition distributions, tender value histograms, procurement routes, and historical tender registers are available on Tenderline: > [Explore interactive Sales, marketing and business intelligence software package intelligence on Tenderline](https://tenderline.uk/sectors/sales-marketing-and-business-intelligence-software-package-48480000) ## Provenance and Open Data - **Data Source:** Compiled from official UK public notices published under the Open Government Licence v3.0. - **Canonical Sector URL:** https://tenderline.uk/sectors/sales-marketing-and-business-intelligence-software-package-48480000 - **Full Catalogue Machine Access:** https://tenderline.uk/llms.txt