# Market research services (CPV 79310000) · UK Public Procurement Sector Dossier

Source: [Tenderline](https://tenderline.uk/sectors/market-research-services-79310000). UK public procurement sector intelligence compiled from official UK procurement notices.

> **Tenderline Sector Summary:** Market research services (CPV 79310000) covers UK public procurement for Market research services. Tracked across 989 published procedures (479 in the last 12 months) across 417 contracting authorities, with 38 live opportunities open for bidding right now.

## Key Sector Information

- **Sector:** Market research services

- **CPV Code:** `79310000`

- **Classification Level:** CPV Class (4-digit sub-sector)

- **Parent Division:** [Business Services & Consultancy (CPV 79000000)](https://tenderline.uk/sectors/business-services-consultancy-79000000)

- **Live Open Tenders:** 38

- **Notices in Last 12 Months:** 479

- **Total Catalogue Procedures:** 989

- **Active Contracting Authorities (12m):** 260 (417 lifetime)

- **Typical Tender Window:** 28 days (median, notice publication to submission deadline)

- **Tenderline Sector Dossier:** https://tenderline.uk/sectors/market-research-services-79310000

- **Sector RSS Feed:** https://tenderline.uk/sectors/market-research-services-79310000/feed.xml

## Market Competition & Pricing Benchmarks

- **Typical Bids per Lot:** 4 bids (middle half 2–8) (median of 123 procedures, 36 months, contracts)

- **Typical Contract Value (Net):** £60k (median net contract award; interquartile range £35k–£150k)

- **Deadline to Award Decision:** 32 days (median)

- **SME Win Rate:** 50% of declared awards won by small & medium enterprises

- **Local Win Rate:** 33% of awards won by suppliers registered in the delivery region

## Other Classes in Business Services & Consultancy

1. [Business and management consultancy services (CPV 79410000)](https://tenderline.uk/sectors/business-and-management-consultancy-services-79410000): 1,062 notices/12m

2. [Advertising and marketing services (CPV 79340000)](https://tenderline.uk/sectors/advertising-and-marketing-services-79340000): 570 notices/12m

3. [Recruitment services (CPV 79600000)](https://tenderline.uk/sectors/recruitment-services-79600000): 551 notices/12m

4. [Subscription services (CPV 79980000)](https://tenderline.uk/sectors/subscription-services-79980000): 421 notices/12m

5. [Exhibition, fair and congress organisation services (CPV 79950000)](https://tenderline.uk/sectors/exhibition-fair-and-congress-organisation-services-79950000): 407 notices/12m

6. [Security services (CPV 79710000)](https://tenderline.uk/sectors/security-services-79710000): 389 notices/12m

## Live Open Tender Opportunities

Currently open for bidding in Market research services (soonest deadline first):

1. [Lived Experience Service – Hull Changing Futures Programme](https://tenderline.uk/tenders/lived-experience-service-hull-changing-futures-programme-ocds-h6vhtk-078317): £50,000 · Deadline: 28 Oct 2026 · Hull City Council

2. [NS&I Digital Market Intelligence Support service](https://tenderline.uk/tenders/ns-i-digital-market-intelligence-support-service-ocds-h6vhtk-078325): £125,000 · Deadline: 2 Nov 2026 · NS&I

3. [ITT - Mapping Training and Qualifications for Heritage Construction Trades in England - UID 370](https://tenderline.uk/tenders/itt-mapping-training-and-qualifications-for-heritage-construction-trades-in-england-uid-37-ocds-h6vhtk-07851f): £50,000 · Deadline: 6 Nov 2026 · Historic England

4. [Ethnographic Study – Healthy Streets](https://tenderline.uk/tenders/ethnographic-study-healthy-streets-ocds-h6vhtk-078d61): £41,667 · Deadline: 6 Nov 2026 · Birmingham City Council

5. [GMC2376 People Survey](https://tenderline.uk/tenders/gmc2376-people-survey-ocds-h6vhtk-06d21e): £166,818 · Deadline: 9 Nov 2026 · General Medical Council (GMC)

6. [Customer Survey Research Partner](https://tenderline.uk/tenders/customer-survey-research-partner-ocds-h6vhtk-07860e): £1,750,000 · Deadline: 9 Nov 2026 · Peabody Trust Ltd

7. [Extending the Cost of Food Crime Analysis: Additional Case Studies and Assessing the Impact of NFCU Activity](https://tenderline.uk/tenders/extending-the-cost-of-food-crime-analysis-additional-case-studies-and-assessing-the-impact-ocds-h6vhtk-078808): £100,000 · Deadline: 12 Nov 2026 · The Food Standards Agency

8. [HDRC project 043. Shared Knowledge, Shared Decisions: making sure that voices, experiences and perspectives of Plymouth's communities are listened to, valued and reflected in decision making](https://tenderline.uk/tenders/hdrc-project-043-shared-knowledge-shared-decisions-making-sure-that-voices-experiences-and-ocds-h6vhtk-0786b0): £40,000 · Deadline: 13 Nov 2026 · Plymouth City Council

## Leading Contracting Authorities in this Sector

Top public sector buyers procuring Market research services work:

1. [Department of Health & Social Care](https://tenderline.uk/buyers/department-of-health-social-care-gov-d12): 28 notices (14 in last 12m)

2. [NHS England](https://tenderline.uk/buyers/nhs-england-gov-pb481): 24 notices (7 in last 12m)

3. [Scottish Government](https://tenderline.uk/buyers/scottish-government-GB-PPON-PVCB-3739-TNGL): 23 notices (0 in last 12m)

4. [UK Research and Innovation](https://tenderline.uk/buyers/uk-research-and-innovation-gov-pb1221): 22 notices (11 in last 12m)

5. [Historic England](https://tenderline.uk/buyers/historic-england-gov-pb1164): 20 notices (15 in last 12m) · **3 open**

6. [The Food Standards Agency](https://tenderline.uk/buyers/the-food-standards-agency-gov-d102): 17 notices (15 in last 12m) · **1 open**

7. [NATURAL ENGLAND (Defra Network eTendering Portal)](https://tenderline.uk/buyers/natural-england-defra-network-etendering-portal-gov-pb202): 16 notices (9 in last 12m)

8. [Llywodraeth Cymru / Welsh Government](https://tenderline.uk/buyers/llywodraeth-cymru-welsh-government-GB-PPON-PQYQ-3841-BHTP): 14 notices (10 in last 12m) · **1 open**

## Delivery Geography (ITL-1 Regions)

Distribution of published procurement notices by UK delivery region:

1. [Greater London](https://tenderline.uk/regions/london): 104 notices (21%)

2. [South East England](https://tenderline.uk/regions/south-east): 87 notices (18%)

3. [Yorkshire and the Humber](https://tenderline.uk/regions/yorkshire-and-the-humber): 79 notices (16%)

4. [South West England](https://tenderline.uk/regions/south-west): 78 notices (16%)

5. [West Midlands](https://tenderline.uk/regions/west-midlands): 73 notices (15%)

6. [North East England](https://tenderline.uk/regions/north-east): 65 notices (13%)

## Leading Awarded Suppliers in this Sector

Top suppliers by distinct contract procedures won in Market research services:

1. [IPSOS (MARKET RESEARCH) LTD](https://tenderline.uk/suppliers/ipsos-market-research-ltd-coh-00948470): 20 procedures (34 awards) across 12 contracting authorities

2. [DJS Research Ltd](https://tenderline.uk/suppliers/djs-research-ltd-coh-05494158): 11 procedures (15 awards) across 10 contracting authorities

3. [People Insight](https://tenderline.uk/suppliers/people-insight-coh-05224597): 10 procedures across 10 contracting authorities

4. [NATIONAL CENTRE FOR SOCIAL RESEARCH](https://tenderline.uk/suppliers/national-centre-for-social-research-coh-04392418): 9 procedures (13 awards) across 6 contracting authorities

5. [Verian Group UK Limited](https://tenderline.uk/suppliers/verian-group-uk-limited-coh-13663077): 9 procedures (10 awards) across 7 contracting authorities

6. [BMG Research Limited](https://tenderline.uk/suppliers/bmg-research-limited-coh-02841970): 9 procedures across 8 contracting authorities

7. [Transport Focus](https://tenderline.uk/suppliers/transport-focus-GB-FTS-178627): 9 procedures across 8 contracting authorities

8. [YOUGOV PLC](https://tenderline.uk/suppliers/yougov-plc-coh-03607311): 7 procedures (10 awards) across 6 contracting authorities

## Interactive Intelligence & Provenance

> **Complete Sector Analytics:** In-depth competition distributions, tender value histograms, procurement routes, and historical tender registers are available on Tenderline:

> [Explore interactive Market research services intelligence on Tenderline](https://tenderline.uk/sectors/market-research-services-79310000)

## Provenance and Open Data

- **Data Source:** Compiled from official UK public notices published under the Open Government Licence v3.0.

- **Canonical Sector URL:** https://tenderline.uk/sectors/market-research-services-79310000

- **Full Catalogue Machine Access:** https://tenderline.uk/llms.txt