# Advertising and marketing services (CPV 79340000) · UK Public Procurement Sector Dossier Source: [Tenderline](https://tenderline.uk/sectors/advertising-and-marketing-services-79340000). UK public procurement sector intelligence compiled from official UK procurement notices. > **Tenderline Sector Summary:** Advertising and marketing services (CPV 79340000) covers UK public procurement for Advertising and marketing services. Tracked across 1,703 published procedures (572 in the last 12 months) across 700 contracting authorities, with 34 live opportunities open for bidding right now. ## Key Sector Information - **Sector:** Advertising and marketing services - **CPV Code:** `79340000` - **Classification Level:** CPV Class (4-digit sub-sector) - **Parent Division:** [Business Services & Consultancy (CPV 79000000)](https://tenderline.uk/sectors/business-services-consultancy-79000000) - **Live Open Tenders:** 34 - **Notices in Last 12 Months:** 572 - **Total Catalogue Procedures:** 1,703 - **Active Contracting Authorities (12m):** 325 (700 lifetime) - **Typical Tender Window:** 31 days (median, notice publication to submission deadline) - **Tenderline Sector Dossier:** https://tenderline.uk/sectors/advertising-and-marketing-services-79340000 - **Sector RSS Feed:** https://tenderline.uk/sectors/advertising-and-marketing-services-79340000/feed.xml ## Market Competition & Pricing Benchmarks - **Typical Bids per Lot:** 4 bids (middle half 2–8) (median of 211 procedures, 36 months, contracts) - **Typical Contract Value (Net):** £150k (median net contract award; interquartile range £45k–£577k) - **Deadline to Award Decision:** 46 days (median) - **SME Win Rate:** 60% of declared awards won by small & medium enterprises - **Local Win Rate:** 58% of awards won by suppliers registered in the delivery region ## Other Classes in Business Services & Consultancy 1. [Business and management consultancy services (CPV 79410000)](https://tenderline.uk/sectors/business-and-management-consultancy-services-79410000): 1,065 notices/12m 2. [Recruitment services (CPV 79600000)](https://tenderline.uk/sectors/recruitment-services-79600000): 553 notices/12m 3. [Market research services (CPV 79310000)](https://tenderline.uk/sectors/market-research-services-79310000): 485 notices/12m 4. [Subscription services (CPV 79980000)](https://tenderline.uk/sectors/subscription-services-79980000): 422 notices/12m 5. [Exhibition, fair and congress organisation services (CPV 79950000)](https://tenderline.uk/sectors/exhibition-fair-and-congress-organisation-services-79950000): 406 notices/12m 6. [Security services (CPV 79710000)](https://tenderline.uk/sectors/security-services-79710000): 391 notices/12m ## Live Open Tender Opportunities Currently open for bidding in Advertising and marketing services (soonest deadline first): 1. [Media Buying](https://tenderline.uk/tenders/media-buying-ocds-h6vhtk-077eb6): £6,000,000 · Deadline: 2 Nov 2026 · AFFINITY WATER LIMITED 2. [Creative Advertising Agency](https://tenderline.uk/tenders/creative-advertising-agency-ocds-h6vhtk-077eb5): £3,200,000 · Deadline: 2 Nov 2026 · AFFINITY WATER LIMITED 3. [Marketing, Advertising and Media Buying Services - Wirral Met College](https://tenderline.uk/tenders/marketing-advertising-and-media-buying-services-wirral-met-college-ocds-h6vhtk-0786a7): £92,000 · Deadline: 6 Nov 2026 · Wirral Metropolitan College 4. [Large Format, Out of Home Advertising - North Shields Transport Hub](https://tenderline.uk/tenders/large-format-out-of-home-advertising-north-shields-transport-hub-ocds-h6vhtk-06df6c): £60,000 · Deadline: 6 Nov 2026 · North Tyneside Council 5. [Copywriting Services Framework](https://tenderline.uk/tenders/copywriting-services-framework-ocds-h6vhtk-077ed3): £40,000 · Deadline: 6 Nov 2026 · Heritage Fund 6. [Provision of Workwear Clothing & Promotional Items - UoB](https://tenderline.uk/tenders/provision-of-workwear-clothing-promotional-items-uob-ocds-h6vhtk-078516): £437,500 · Deadline: 9 Nov 2026 · University of Bedfordshire 7. [Patient Experience and FFT Platform](https://tenderline.uk/tenders/patient-experience-and-fft-platform-ocds-h6vhtk-06c306): £166,500 · Deadline: 9 Nov 2026 · Hampshire and isle of Wight Healthcare NHS Foundation Trust 8. [Digital Media Planning and Buying Services](https://tenderline.uk/tenders/digital-media-planning-and-buying-services-ocds-h6vhtk-07858a): £320,000 · Deadline: 11 Nov 2026 · SRUC ## Leading Contracting Authorities in this Sector Top public sector buyers procuring Advertising and marketing services work: 1. [British Council](https://tenderline.uk/buyers/british-council-gov-ot313): 31 notices (14 in last 12m) 2. [AHDB](https://tenderline.uk/buyers/ahdb-gov-ot204): 23 notices (9 in last 12m) 3. [Waste & Resources Action Programme](https://tenderline.uk/buyers/waste-resources-action-programme-GB-PPON-PCTJ-5948-ZJZV): 20 notices (8 in last 12m) 4. [ORDNANCE SURVEY LIMITED](https://tenderline.uk/buyers/ordnance-survey-limited-gov-d38): 19 notices (5 in last 12m) 5. [Transport for London](https://tenderline.uk/buyers/transport-for-london-coh-01900907): 18 notices (4 in last 12m) 6. [Ministry of Defence](https://tenderline.uk/buyers/ministry-of-defence-gov-d17): 16 notices (6 in last 12m) 7. [Swansea University](https://tenderline.uk/buyers/swansea-university-coh-rc000639): 15 notices (7 in last 12m) 8. [NS&I](https://tenderline.uk/buyers/ns-i-gov-ea104): 12 notices (6 in last 12m) ## Delivery Geography (ITL-1 Regions) Distribution of published procurement notices by UK delivery region: 1. [Greater London](https://tenderline.uk/regions/london): 222 notices (21%) 2. [South East England](https://tenderline.uk/regions/south-east): 184 notices (18%) 3. [North West England](https://tenderline.uk/regions/north-west): 168 notices (16%) 4. [South West England](https://tenderline.uk/regions/south-west): 156 notices (15%) 5. [West Midlands](https://tenderline.uk/regions/west-midlands): 154 notices (15%) 6. [Yorkshire and the Humber](https://tenderline.uk/regions/yorkshire-and-the-humber): 152 notices (15%) ## Leading Awarded Suppliers in this Sector Top suppliers by distinct contract procedures won in Advertising and marketing services: 1. [Wavemaker Ltd](https://tenderline.uk/suppliers/wavemaker-ltd-coh-04078547): 28 procedures across 26 contracting authorities 2. [ANDERSON SPRATT GROUP LTD](https://tenderline.uk/suppliers/anderson-spratt-group-ltd-coh-ni026707): 26 procedures (29 awards) across 18 contracting authorities 3. [Clear Channel UK Ltd](https://tenderline.uk/suppliers/bauer-media-outdoor-limited-uk-coh-00950526): 19 procedures across 18 contracting authorities 4. [Hybrid News Limited](https://tenderline.uk/suppliers/hybrid-news-limited-coh-06993551): 17 procedures (19 awards) across 17 contracting authorities 5. [OMD Group Ltd.](https://tenderline.uk/suppliers/omd-group-ltd-coh-02078820): 12 procedures (13 awards) across 11 contracting authorities 6. [JCDECAUX UK LTD](https://tenderline.uk/suppliers/jcdecaux-uk-ltd-coh-01679670): 12 procedures (13 awards) across 10 contracting authorities 7. [Golley Slater Group Limited](https://tenderline.uk/suppliers/golley-slater-group-limited-coh-00584047): 11 procedures (12 awards) across 6 contracting authorities 8. [Anything Is Possible Media Limited](https://tenderline.uk/suppliers/anything-is-possible-media-limited-coh-10910014): 10 procedures across 8 contracting authorities ## Interactive Intelligence & Provenance > **Complete Sector Analytics:** In-depth competition distributions, tender value histograms, procurement routes, and historical tender registers are available on Tenderline: > [Explore interactive Advertising and marketing services intelligence on Tenderline](https://tenderline.uk/sectors/advertising-and-marketing-services-79340000) ## Provenance and Open Data - **Data Source:** Compiled from official UK public notices published under the Open Government Licence v3.0. - **Canonical Sector URL:** https://tenderline.uk/sectors/advertising-and-marketing-services-79340000 - **Full Catalogue Machine Access:** https://tenderline.uk/llms.txt