{"schemaVersion":"1.0","id":"ocds-h6vhtk-05cdf5","title":"UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes","description":"The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.\n​To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:\n​Self-services resources,\n​Peer learning and communities of practice within and across sports,\n​Expert advice,\n​Access to programmes to enhance role effectiveness, and\n​Targeted deployment of skilled associates to support capability development in and through performance environments.\n​To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.\n​The scope of services covered by this procurement will be split into 4 lots:\n​Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.\n​Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.\n​Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.\n​Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.\n​Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.\n​The yearly expected spend per lot is outlined in the below\n​Annual Spend (Quadrennial Spend)\n​Associate - Support for Executive Leadership in High Performance Sport\n​£120k (£480k)\n​Associate - Support for Culture & Senior Team Leadership in High Performance Sport\n​£100k (£400k)\n​Associate - Support for Coaching in High Performance Sport\n​£150k (​£600k)\n​Associate - Support for Recruitment & Talent Management in High Performance Sport\n​£100k (​£400k)\n​ ​It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.\n​In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.\n​Being selected for the framework does not guarantee work\n​Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page","status":"complete","procurementStage":"award","buyer":{"id":"GB-COH-RC000765","name":"THE UNITED KINGDOM SPORTS COUNCIL","profileUrl":"https://tenderline.uk/buyers/the-united-kingdom-sports-council-coh-rc000765"},"value":{"amount":1566666,"currency":"GBP","formatted":"£1,566,666"},"deadline":"2025-11-15T23:59:00.000Z","publishedAt":"2025-10-16T12:52:24.000Z","classifications":["Training services"],"locations":["UK"],"submissionGateway":{"url":null,"portal":null,"method":null,"electronicSubmissionPolicy":"notAllowed"},"lotsCount":4,"awardsCount":4,"documentsCount":11,"lots":[{"id":"1","title":"Support for Executive Leadership in High Performance Sport","description":"Role Purpose\nTo provide high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments. The role aims to enhance leadership effectiveness, personal growth, and system\t-wide impact through reflective practice, challenge, and support.\nExample Accountabilities (to be determined by needs of sports)\nDeliver impactful 1:1 coaching to senior leaders across performance sport (e.g., Chairs, CEOs, Performance Directors, Head Coaches, Head of Performance).\nEnable strategic leaders to improve self-awareness, human dynamics, decision-making, resilience, and influence in complex, high-pressure environments.\nBuild psychologically safe and trusting relationships that support deep reflection and learning.\nAdapt coaching approaches to suit different leadership styles, disciplines, and stages of development.\nContribute to communities of practice or learning networks, where appropriate.\nMaintain appropriate confidentiality, ethical practice, and supervision aligned to professional standards.\nProvide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes","status":"complete","value":{"amount":400000,"currency":"GBP"},"contractPeriod":{"start":"2025-12-12T00:00:00.000Z","end":"2029-12-12T23:59:59.000Z"},"suitability":{"sme":true}},{"id":"2","title":"Associate - Culture & Senior Team Leadership Support    Role","description":"To shape and strengthen leadership, team and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance. The role works alongside senior leaders, coaches, and multidisciplinary teams to build environments where people can thrive under pressure and perform consistently at the highest level.\nExample Accountabilities (to be determined by needs of sports)\nDesign and deliver tailored development interventions that enhance leadership capability, team effectiveness, and cultural alignment.\nFacilitate purposeful conversations around identity, values, behaviours, and performance expectations within teams and organisations.\nSupport leaders to embed high performing team principles such as psychological safety, clarity of purpose, and inclusive leadership.\nRecognise and respond to culture flags, act as a thinking partner to performance leaders and coaches, offering insight, challenge, and support to shape environment and culture.\nCollaborate with performance and people teams to align leadership and culture work with wider performance objectives.\nContribute to learning cycles by gathering feedback, reflecting on impact, and sharing insights across the system.\nProvide insight to support UKS to support organisational learning and leadership development strategies, identifying the recurring features of practice in performance programmes","status":"complete","value":{"amount":333333,"currency":"GBP"},"contractPeriod":{"start":"2025-12-12T00:00:00.000Z","end":"2029-12-12T23:59:59.000Z"},"suitability":{"sme":true}},{"id":"3","title":"Associate - Support for Coaching in High Performance Sport","description":"Role Purpose\nUK Sport is seeking practitioners who have extensive experience of and with the relational, ethical, pedagogical and practical dimensions of working with coaches in high-performance environments.  Associate practitioners will work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.\nExample Accountabilities (to be determined by needs of sports):\nProvide targeted and embedded support for coaches and coaching teams working in Olympic and Paralympic programmes, acknowledging the interconnectedness of learning and practice.\nWork collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to identify recurring features of practice across Olympic and Paralympic programmes and what this could mean for broader system-level support for coaching.\nWork collaboratively with UK Sport's Coaching Team and Sport Facing Advisors to support problem formulation, paying attention to the reasoning and strategising underpinning the work.\nEncourage and support sports to build internal capability, enhancing long-term capacity and sustainability to effectively support coaching across the high-performance community.","status":"complete","value":{"amount":500000,"currency":"GBP"},"contractPeriod":{"start":"2025-12-12T00:00:00.000Z","end":"2029-12-12T23:59:59.000Z"},"suitability":{"sme":true}},{"id":"4","title":"Associate - Recruitment & Talent Management Support","description":"Role Purpose\nTo provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. The support ensures robust, inclusive, and future-focused recruitment practices are embedded across the system to strengthen leadership, coaching, and performance teams. It will also support development of optimal organisational design.\nExample Accountabilities (to be determined by needs of sports):\nAdvise and support organisations on talent attraction, inclusive recruitment, and succession planning strategies tailored to the unique needs of high-performance environments.\nFacilitate and contribute to the design of recruitment processes that are fair, transparent, evidence-informed, and aligned with best practice and innovative in approach.\nBuild hiring capability across the system by offering tools, guidance, and education to NGB leaders and hiring managers.\nCollaborate with internal and external stakeholders to develop inclusive outreach and candidate engagement strategies.\nMonitor and evaluate recruitment activity and impact, identifying patterns, gaps, and opportunities to enhance equity and performance outcomes.\nSupport NGBs talent management approaches to track, monitor and report on EDI data\nPromote a values-led, person-centred approach to recruitment that reflects the culture and ambition of the high-performance system.\nMaintain up-to-date knowledge of employment law, safeguarding, and inclusive hiring practices, sharing insight with system partners and provide guidance on demand to NGBs as needed\nContribute to the development of a wider system talent strategy that includes retention, progression, and leadership pipeline considerations.\nAdvise on optimal organisation design and operationalisation to deliver performance","status":"complete","value":{"amount":333333,"currency":"GBP"},"contractPeriod":{"start":"2025-12-12T00:00:00.000Z","end":"2029-12-12T23:59:59.000Z"},"suitability":{"sme":true}}],"awards":[{"id":"1","title":null,"status":"active","suppliers":"2 DEVELOP LIMITED, ALFANO CONSULTANCY LTD, Athru Coaching Ltd, BANKPOINT LEADERSHIP LIMITED, BE MORE LEARNING AND DEVELOPMENT LIMITED, BERKSHIRE CONSULTANCY LIMITED, BEYOND CONSULTANTS LIMITED, BLENDED LEARNING STUDIO UK LTD, BREAKTHROUGH THINKING LTD, BRIGHTER THINKING LIMITED, CALIN CROSS LIMITED, CONVERSATIONS THAT COUNT LTD, FARLEIGH PERFORMANCE LIMITED, FIRST ASCENT GROUP LTD, FLYING IGUANA LTD, FabricShift Limited, HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED, I-COACH ACADEMY LIMITED, INEO LIFE LTD, KIRSTIE MOORE LIMITED, Karuna Performance, LEADERBEING LTD, LINDSAY WITTENBERG LIMITED, LIZZY YARNOLD LIMITED, LSP LEADERSHIP LTD, LUKE TYBURSKI LTD, Limitless Peak, NTX, PERFORMANCE FOCUS LTD, PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics), PODIUM PERFORMANCE GROUP LIMITED, RACHEL ELLISON LIMITED, SHIFT MK LIMITED, Sara Symington, THE GOALGETTER ORGANISATION LIMITED, THE X GROUP (TXG) LTD, WJ PERFORMANCE CONSULTANTS LTD","value":{"amount":400000,"currency":"GBP","source":"contract","basis":"net"},"awardedAt":null},{"id":"2","title":null,"status":"active","suppliers":"2 DEVELOP LIMITED, ADAPTIVEMIND CONSULTANCY LIMITED, ADVISORY SEVEN LTD, ALFANO CONSULTANCY LTD, BANKPOINT LEADERSHIP LIMITED, BE MORE LEARNING AND DEVELOPMENT LIMITED, BLENDED LEARNING STUDIO UK LTD, BREAKTHROUGH THINKING LTD, CALIN CROSS LIMITED, CHANGING MINDS LTD, COACHING & PERFORMANCE DEVELOPMENT LTD., CONVERSATIONS THAT COUNT LTD, Chris Beaumont Consulting, Clear Space Consultancy, EMMA SMITH COACHING LTD, FARLEIGH PERFORMANCE LIMITED, FIRST ASCENT GROUP LTD, FLYING IGUANA LTD, FabricShift Limited, GREY MATTERS PERFORMANCE LIMITED, HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED, HEAD FOR A WIN LIMITED, INEO LIFE LTD, Julian North, KIRSTIE MOORE LIMITED, LANCING CONSULTANCY LIMITED, LIBERATING BRILLIANCE LTD, LIKOS PEOPLE LTD, LIMINAL SPACE CONSULTING LTD, LOUGHBOROUGH UNIVERSITY, LUKE TYBURSKI LTD, Leeds Beckett University, Lesley McKenna, Limitless Peak, MADE FOR MORE LIMITED, MDA COACHING SERVICES LTD, Mentorial Performance, NEXT BRAVE MOVE LIMITED, NTX, Nigel Donohue Performance Consultant, Opus 29 Consultancy, PAULSON PERFORMANCE CONSULTING LIMITED, PERFORMANCE FOCUS LTD, PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics), RACHEL ELLISON LIMITED, SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD, SHIFT MK LIMITED, Sport Performance Services, TOP SEED CONSULTING LIMITED, Tracy Whittaker-Smith, Transformative Space, WJ PERFORMANCE CONSULTANTS LTD, You Cubed Coaching","value":{"amount":333000,"currency":"GBP","source":"contract","basis":"net"},"awardedAt":null},{"id":"3","title":null,"status":"active","suppliers":"2 DEVELOP LIMITED, ADAPTIVEMIND CONSULTANCY LIMITED, Andrew Mark Gillott, BREAKTHROUGH THINKING LTD, CARDIFF MET COMPANY LTD, CHANGING MINDS LTD, Chris Beaumont Consulting, Coach Craft, Dean Clark, Drivetrain Coaching and Consulting, E. T. Hall Consulting, Experience Project, GREY MATTERS PERFORMANCE LIMITED, Good Things Coming, HEAD FOR A WIN LIMITED, Handyside Coaching, Julian North, KIRSTIE MOORE LIMITED, L&A PERFORMANCE LIMITED, LANCING CONSULTANCY LIMITED, LIBERATING BRILLIANCE LTD, LIMINAL SPACE CONSULTING LTD, LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED, Lacuna Learning, Leeds Beckett University, Lesley McKenna, MDA COACHING SERVICES LTD, Martin Dighton, Mentorial Performance, Michelle Vernon-Way, ONE HIGH PERFORMANCE COACHING LIMITED, PERFORMANCE VISION LIMITED, PRAXIS COACHING LIMITED, Paul Kinnerk Coaching Limited, Paul Russell, SG LEARNING & DEVELOPMENT LTD, Sport Performance Services, TOP SEED CONSULTING LIMITED, Tracy Whittaker-Smith","value":{"amount":500000,"currency":"GBP","source":"contract","basis":"net"},"awardedAt":null},{"id":"4","title":null,"status":"active","suppliers":"EP PARTNERS LTD, Hawthorn People Consulting, PEOPLE UP HR CONSULTING LTD","value":{"amount":333333,"currency":"GBP","source":"contract","basis":"net"},"awardedAt":null}],"contracts":[{"id":"1","title":"Support for Executive Leadership in High Performance Sport","status":"active","value":{"amount":400000,"currency":"GBP"},"signedAt":"2026-02-27T00:00:00.000Z"},{"id":"2","title":"Culture & Senior Team Leadership Support Role","status":"active","value":{"amount":333000,"currency":"GBP"},"signedAt":"2026-02-27T00:00:00.000Z"},{"id":"3","title":"Support for Coaching in High Performance Sport","status":"active","value":{"amount":500000,"currency":"GBP"},"signedAt":"2026-02-27T00:00:00.000Z"},{"id":"4","title":"Recruitment & Talent Management Support","status":"active","value":{"amount":333333,"currency":"GBP"},"signedAt":"2026-02-27T00:00:00.000Z"}],"documents":[{"id":"018030-2026","scope":"contract:1","title":null,"description":"Contract details notice on Find a 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